KEEP­ING IT BA­SIC

India Today - - COVER STORY - GRIND­ING STONE AT grind­ing­stone.in PRICE `200 on­wards

Once a fi­nance and ac­count­ing pro­fes­sional in New York City, Saumya Goel, 28, re­turned to In­dia and dis­cov­ered soap nut berries for the first time. It sparked off an in­ter­est in nat­u­ral and zero waste prod­ucts and got her think­ing. “I al­ways wanted to start a busi­ness of my own and a one-stop-shop for raw, nat­u­ral and zero-waste prod­ucts made com­plete sense,” she says. Grind­ing Stone took shape in Novem­ber last year af­ter a se­ries of ex­per­i­ments with home and per­sonal care prod­ucts us­ing min­i­mal in­gre­di­ents. The name was in­spired by the time spent in her grand­mother’s vil­lage where tra­di­tional grind­ing stones were com­mon. “It evokes a sense of go­ing back to the ba­sics,” she says. Cur­rently, Grind­ing Stone has soaps, de­odor­ants, sham­poo bars, tooth­paste, de­ter­gent, bam­boo tooth­brushes and dish­wash bars on its menu. The pack­ag­ing is eco-friendly with glass and bam­boo in­stead of plas­tic. Goel plans to keep adding new prod­ucts to the on­line store which are an easy switch from con­ve­nient com­mer­cial ones.

Saumya Goel of Grind­ing Stone

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