WHY Naushad Ali, 32, Puducherry “He believes not just in sustainability as an ideology but practises it as a lifestyle as well.”
New designers who are hot on the style mile
Fashion is a fickle lover; as trends sell and ebb with alarming regularity, each season tides over with a new crop of designers. While most are imbued with passion and zeal, some more than others stand out for their sheer inventiveness. Our list of four panelists—Jaspreet Chandok, Vice President and head of fashion, IMG reliance, Celebrity stylist Prasad Bidapa, veteran fashion designer David Abraham and excecutive director, Ensemble, Tina
Tahiliani Parikh—choose their favourite Gen-Next designer or four, as in the case of Chandok. The list of parameters are as varied as collections showcased at Lakme Fashion Week (LFW) that made them sit up and take notice, to people creating a buzz in the market and those who stand out because of their distinctive design language that effectively broke through the clutter that is fashion today.
Naushad Ali is a designer with a minimalist aesthetic that revisits designs from history and contemporises them to fit a modern narrative. When he showed his collection at Lake Fashion Week (LFW) as a stall-only designer in 2016, his commitment toward Indian traditions and crafts, as an emerging designer, was promising. Since then, his design identity has become distinctive and stands out amid a litany of handloom designers. As winner of the last International Fashion Showcase (IFS) at London Fashion Week, there is added pressure to live up to global expectations and we are happy to have chosen Ali as the designer who can effectively bring to life the theme of sustainability at the global platform. IFS’s overarching theme for 2019 is sustainability and we see an organic fit with Ali’s brand as he believes not just in sustainability as an ideology but practises it as a lifestyle as well. IMG Reliance has always taken the lead in identifying the next big thing in Indian fashion and we believe Ali will create a stir through this opportunity to represent India on the global stage.
WHEN LESS IS MORE Naushad Ali’s designs are minimalist and revisit designs to adapt more than to add
JASPREET CHANDOK, VICE-PRESIDENT AND HEAD OF FASHION, IMG RELIANCE