WHY Naushad Ali, 32, Puducherry “He be­lieves not just in sus­tain­abil­ity as an ide­ol­ogy but prac­tises it as a lifestyle as well.”

India Today - - CONTENTS -

New de­sign­ers who are hot on the style mile

Fash­ion is a fickle lover; as trends sell and ebb with alarm­ing reg­u­lar­ity, each sea­son tides over with a new crop of de­sign­ers. While most are im­bued with pas­sion and zeal, some more than oth­ers stand out for their sheer in­ven­tive­ness. Our list of four pan­elists—Jaspreet Chan­dok, Vice Pres­i­dent and head of fash­ion, IMG reliance, Celebrity stylist Prasad Bidapa, veteran fash­ion de­signer David Abra­ham and ex­cec­u­tive di­rec­tor, En­sem­ble, Tina

Tahil­iani Parikh—choose their favourite Gen-Next de­signer or four, as in the case of Chan­dok. The list of pa­ram­e­ters are as var­ied as col­lec­tions show­cased at Lakme Fash­ion Week (LFW) that made them sit up and take no­tice, to peo­ple cre­at­ing a buzz in the mar­ket and those who stand out be­cause of their dis­tinc­tive de­sign lan­guage that ef­fec­tively broke through the clut­ter that is fash­ion to­day.

Naushad Ali is a de­signer with a min­i­mal­ist aes­thetic that re­vis­its de­signs from his­tory and con­tem­po­rises them to fit a mod­ern nar­ra­tive. When he showed his col­lec­tion at Lake Fash­ion Week (LFW) as a stall-only de­signer in 2016, his com­mit­ment to­ward In­dian tra­di­tions and crafts, as an emerg­ing de­signer, was promis­ing. Since then, his de­sign iden­tity has be­come dis­tinc­tive and stands out amid a litany of hand­loom de­sign­ers. As win­ner of the last In­ter­na­tional Fash­ion Show­case (IFS) at London Fash­ion Week, there is added pres­sure to live up to global ex­pec­ta­tions and we are happy to have cho­sen Ali as the de­signer who can ef­fec­tively bring to life the theme of sus­tain­abil­ity at the global plat­form. IFS’s over­ar­ch­ing theme for 2019 is sus­tain­abil­ity and we see an or­ganic fit with Ali’s brand as he be­lieves not just in sus­tain­abil­ity as an ide­ol­ogy but prac­tises it as a lifestyle as well. IMG Reliance has al­ways taken the lead in iden­ti­fy­ing the next big thing in In­dian fash­ion and we be­lieve Ali will cre­ate a stir through this op­por­tu­nity to rep­re­sent In­dia on the global stage.

WHEN LESS IS MORE Naushad Ali’s de­signs are min­i­mal­ist and re­visit de­signs to adapt more than to add


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