With sustainability as the new clarion call for designers, here are some of the trailblazers.
Kochi-based Jeevan, of label Rouka, was part of the Usha Silai Project last season at Lakme Fashion Week’s Sustainability Day. He says that the Usha Silai project questions the process of garment manufacturing. “We all get comfortable about a certain way of doing things even though it is probably not the best. It’s only fashion that can afford to and create this kind of change,” he adds.
At CellDsgn 11:11. they use indigo and have been working with local craftsmen in Gujarat on kala cotton. They make sustainable and ecofriendly denim that are manufactured using 100 per cent organic cotton that does not use bleach.
RAJESH PRATAP SINGH
This veteran designer has collaborated with Tencel, which is the world’s most eco-friendly fabric for his collection at the Lakme Fashion Week, which is his vision of sustainable fashion.
Eka by Rina Singh is another label that works with the idea of sustainability and her latest collection at Lakmé Fashion Week Winter/Festive 2018 was all about functional and timeless garments in hand woven fabrics where she used khadi and linen.
ANAVILA SIDHU MISHRA
She started with linen saris woven in Bengal and has now become one of the torch bearers for sustainability in India. Her weavers are from a small hamlet in Bengal, which is not an accessible area. “It is all about creating new textures; you mix things,” she says.