With sus­tain­abil­ity as the new clar­ion call for de­sign­ers, here are some of the trail­blaz­ers.

India Today - - FASHION -


Kochi-based Jee­van, of la­bel Rouka, was part of the Usha Si­lai Pro­ject last sea­son at Lakme Fash­ion Week’s Sus­tain­abil­ity Day. He says that the Usha Si­lai pro­ject ques­tions the process of gar­ment man­u­fac­tur­ing. “We all get com­fort­able about a cer­tain way of do­ing things even though it is prob­a­bly not the best. It’s only fash­ion that can af­ford to and cre­ate this kind of change,” he adds.


At Cel­lDsgn 11:11. they use indigo and have been work­ing with lo­cal crafts­men in Gu­jarat on kala cot­ton. They make sus­tain­able and ecofriendl­y denim that are man­u­fac­tured us­ing 100 per cent or­ganic cot­ton that does not use bleach.


This veteran de­signer has col­lab­o­rated with Ten­cel, which is the world’s most eco-friendly fab­ric for his col­lec­tion at the Lakme Fash­ion Week, which is his vi­sion of sus­tain­able fash­ion.


Eka by Rina Singh is another la­bel that works with the idea of sus­tain­abil­ity and her lat­est col­lec­tion at Lakmé Fash­ion Week Win­ter/Fes­tive 2018 was all about func­tional and time­less gar­ments in hand wo­ven fab­rics where she used khadi and linen.


She started with linen saris wo­ven in Ben­gal and has now be­come one of the torch bear­ers for sus­tain­abil­ity in In­dia. Her weavers are from a small ham­let in Ben­gal, which is not an ac­ces­si­ble area. “It is all about cre­at­ing new tex­tures; you mix things,” she says.

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