Cel­e­brat­ing Namma Madras

Melt-in-the-mouth buns, Chet­ti­nad crab cakes by the bay and fur­ni­ture that cap­tures a mo­ment of calm—the city is full of lit­tle gems that cel­e­brate its spirit.

India Today - - CHENNAI - BY PRACHI SIBAL

Melt-in-the-mouth buns, Chet­ti­nad crabs by the bay, and fur­ni­ture that cap­tures a mo­ment of calm—the city is full of lit­tle gems that cel­e­brate its spirit.

Af­ford­able De­sign AMORTELA

In the bur­geon­ing scene of de­signer bou­tiques in the city, comes a new one that is fo­cussed on of­fer­ing women af­ford­able de­signer wear from la­bels across the coun­try. Tija In­dra­jith, 39, who hails from a fam­ily into tex­tile ex­port, re­turned from a stint in Bel­gium to find that her home town had lit­tle to of­fer in terms of af­ford­able fash­ion.

“I was al­ways wait­ing for pop-ups to shop and so launched Amortela af­ter a twoyear re­search pe­riod,” she says. Di­vided into con­tem­po­rary and In­dian sec­tions, Amortela has emerg­ing de­sign­ers, es­tab­lished ones, and an in-house la­bel that fea­tures breezy, or­ganic cot­ton wear with pastel em­broi­dery. “Named Fiori, Ital­ian for flow­ers, the line has dresses and jump­suits in min­i­mal­ist, easy sil­hou­ettes. The gar­ments are made lo­cally us­ing hand­spun, or­ganic fab­ric,” she says.

AT New No.25, Old no 12, Kas­turi Ran­gan Road CALL 4855 9673 PRICE `1,800 on­wards

Tija In­dra­jith in a Fiori jump­suit

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