Celebrating Namma Madras
Melt-in-the-mouth buns, Chettinad crab cakes by the bay and furniture that captures a moment of calm—the city is full of little gems that celebrate its spirit.
Melt-in-the-mouth buns, Chettinad crabs by the bay, and furniture that captures a moment of calm—the city is full of little gems that celebrate its spirit.
Affordable Design AMORTELA
In the burgeoning scene of designer boutiques in the city, comes a new one that is focussed on offering women affordable designer wear from labels across the country. Tija Indrajith, 39, who hails from a family into textile export, returned from a stint in Belgium to find that her home town had little to offer in terms of affordable fashion.
“I was always waiting for pop-ups to shop and so launched Amortela after a twoyear research period,” she says. Divided into contemporary and Indian sections, Amortela has emerging designers, established ones, and an in-house label that features breezy, organic cotton wear with pastel embroidery. “Named Fiori, Italian for flowers, the line has dresses and jumpsuits in minimalist, easy silhouettes. The garments are made locally using handspun, organic fabric,” she says.
AT New No.25, Old no 12, Kasturi Rangan Road CALL 4855 9673 PRICE `1,800 onwards
Tija Indrajith in a Fiori jumpsuit