Ve­gan in Vogue

ARTURE

India Today - - CHENNAI -

With a fam­ily busi­ness fo­cused on leather ex­ports and armed with an ac­ces­sory de­sign back­ground, Arture was a nat­u­ral pro­gres­sion for the 26-year-old Shivani Pa­tel. Ex­cept that it wasn’t a leather brand. “There were a lot of peo­ple com­ing to me for de­signer qual­ity prod­ucts that were not made in leather,” she says. “I re­alised that all non-leather brands in the mar­ket were us­ing syn­thetic or plas­tic-based al­ter­na­tives and could not match up to the qual­ity and fin­ish of leather goods,” she adds.

Af­ter some re­search, Pa­tel chanced upon cork fi­bre, ex­per­i­mented with it, and launched a crowd-fund­ing cam­paign in April 2015. “We went into pro­duc­tion with the pre-or­ders soon af­ter,” she says adding, “cork is nat­u­rally wa­ter­proof, anti-fun­gal and light­weight. The best thing is that it does not re­quire chop­ping down of a tree but is made by har­vest­ing its bark,” she says. Pa­tel is now ex­per­i­ment­ing with hemp and net­tle, both car­bon neg­a­tive crops. The brand of­fers card cases, wal­lets for men and women, hand­bags, pass­port sleeves and more through its web­site and stocks at se­lect stores in the city as well.

Pho­to­graph by SUMANTH KU­MAR

Shivani Pa­tel at her stu­dio

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