The Diet Gurus
MACROFY
There’s nothing worse than having to prepare for a diet—grocery lists, recipes, substitutes, it's endless. Enter Macrofy—a service that helps you stick to your diet by supplying you with fresh meals, giving suggestions when you are eating out and providing community support so you aren’t left feeling alone on those days of craving.
“We like to call them lifestyles, not diets, whether it is low carb, keto or protein-based,” says Sreekesh Krishnan, 24, co-founder who has been on a keto diet himself. Started by four college-mates from Anna University, Macrofy looks at macro nutrition and uses the mathematics in food for interesting new ideas according to the calories.
Working as a subscription service, Macrofy currently caters low-carb meals through its kitchen partners that give you a real, breakdown of the macro nutrients you are consuming. “We want you to look at the numbers in food. That's how we started out, by working backwards with numbers and formulating recipes with chefs,” says Vishak Ayappan, 24, co-founder.
Food is delivered at meal times within 90-minutes of preparation. They use fresh ingredients and are looking into catering ketogenic and high-protein diets. “Chef partner Shriram Rajendran of The Table and fitness expert Arvind Ashok of The Quad have vetted the meals to ensure quality,” adds Thiruvenkadam R, 26, co-founder.