Anika Dhawan Gupta, 31 Founder, rani Pink and Bageecha Ba­naras, delhi

India Today - - COVER STORY - By Ridhi Kale

MANY tried to walk it, but failed glo­ri­ously. We are talk­ing about the road from mun­dane to mag­i­cal that re­quires a spe­cial kind of mas­tery. But it’s one that comes nat­u­rally to Anika Dhawan Gupta, Founder of Rani Pink, a wed­ding decor com­pany. Since its in­cep­tion in 2015, Gupta has done over 175 wed­dings (in In­dia and over­seas) in­clud­ing the decor for ac­tor Sonam Kapoor’s wed­ding and the movie Veere Di Wed­ding. Last year marked her foray into fash­ion with Bageecha Ba­naras, which of­fers clas­sic Be­narasi wo­ven across lehen­gas, sa­rees, shararas and anarkalis with a con­tem­po­rary twist.

For­mula for suc­cess

Be pas­sion­ate and hard­work­ing, have a goal and go for it. If you love what you do ev­ery sin­gle day, look for­ward to each day, and are ready to work hard and over­come ob­sta­cles, you’ve fig­ured it out for your­self.

The jour­ney

I al­ways had a keen eye for decor and I started Rani Pink in part­ner­ship with de­signer Ab­hi­nav Mishra and my hus­band Ak­shay Gupta. It be­gan with a vi­sion to cre­ate un­for­get­table wed­ding ex­pe­ri­ences with a touch of our per­son­al­i­ties and imag­i­na­tion. We try to make ev­ery wed­ding cel­e­bra­tion unique and ex­quis­ite with our hand­crafted props and set ups built from scratch. The idea re­mains con­tin­u­ously to in­no­vate within the space of wed­ding decor.

The chal­lenges

It’s never an easy jour­ney es­pe­cially when you are work­ing on two dif­fer­ent com­pa­nies. There will be days when you’ll go to bed think­ing you’ve made a mis­take or you will feel dis­sat­is­fied. How­ever, it is im­per­a­tive to feel con­fi­dent and be­lieve in your­self.

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