“FAIL­URES TRAIN YOU MORE THAN SUC­CESS DOES”

Vinita Jain, Chair­man, Bi­o­tique, Delhi

India Today - - COVER STORY - By Shelly Anand

DRAPED flaw­lessly in a beau­ti­ful sa­ree, Vinita Jain ex­udes charm and a sense of calm­ness as she en­ters the room. Kolkata-born Jain is the brain be­hind the bil­lion and a half dol­lar beauty and well­ness brand, Bi­o­tique, which makes a range of skin, hair care and food sup­ple­ments. Grow­ing up in the hills of Dar­jeel­ing where her grand­fa­ther owned tea plan­ta­tions, she stud­ied yoga and San­skrit and trained un­der the Hi­malayan mas­ters. “It was the ex­pe­ri­ence and learn­ing dur­ing these early years that the seeds of us­ing nat­u­ral re­sources for skin and health needs got in­cul­cated in me,” she says.

The be­gin­ning

The idea of com­bin­ing authen­tic Ayurvedic recipes and mod­ern tech­nol­ogy took shape dur­ing her col­lege days at the Uni­ver­sity of Delhi back in 1990. This took her to Switzer­land to do in­de­pen­dent re­search in biotech­nol­ogy, work with der­ma­tol­o­gists and study the an­cient scrip­tures of Ayurveda—the Charak Samhita and Bhaghb­hat

Nikan­thu. But it was only after com­plet­ing her mar­ket­ing de­gree at the Stan­ford Uni­ver­sity, US, that she de­cided to launch the brand in 1992.

Close to na­ture

“The prod­ucts are botan­i­cal ex­tracts of plants, herbs and trees and en­sure that the ac­tive in­gre­di­ents in each of the herbs are mon­i­tored care­fully,” says Jain. She be­gins her day with yoga and med­i­ta­tion that helps her stay fo­cussed. And she is as pas­sion­ate about look­ing at ways to im­prove the prod­ucts now as she was when the brand was launched. “We don’t cover up prob­lems when it comes to skin and hair care. We look at the cure to treat the is­sues,” she says. With the fac­tory in Hi­machal Pradesh and a R&D fa­cil­ity in Switzer­land, it was not a cake­walk for Jain to take the com­pany where it is to­day.

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