Wiz­ards of Waste 3R Man­age­ment Pri­vate Lim­ited


Man­ish Pathak, 40, founded NoKooda, later rechris­tened 3RMPL, in 2013 with his brother Manoj. The idea had struck his brother when, leav­ing for work one day, garbage from a truck had fallen on him. Man­ish, an alum­nus of BIT, Mesra, who had worked with the likes of C-DAC, HCL and TCS in the US be­fore re­turn­ing to In­dia to start his own IT com­pany with TCS ex-col­league Paras Arora, read­ily agreed. Manoj died two years back, but Man­ish and Paras are car­ry­ing their col­lec­tive vi­sion for­ward.

3R Man­age­ment’s ur­ban waste man­age­ment model fo­cuses on pro­vid­ing de­cen­tralised so­lu­tions along with tech­ni­cal and op­er­a­tional aid. Indige­nous tech­nol­ogy is de­ployed close to the lo­ca­tion of waste gen­er­a­tion to elim­i­nate trans­port costs and con­vert the waste into a use­ful byprod­uct for which a sup­ply chain is then cre­ated.

Man­ish, MD, and Paras, 42, co-founder and CEO, say they were lucky when they launched their com­pany as it co­in­cided with the govern­ment’s Swachh Bharat ini­tia­tive. At the same time, it wasn’t easy. It took a lot of con­vinc­ing on their part to get the PWD to al­low them to set up their first plant at In­dia Gate. “We wanted to re­duce the degra­da­tion of green waste so as to elim­i­nate the for­ma­tion of meth­ane gas,” says Paras.

Part of their vi­sion also in­volves cre­at­ing grass­roots en­trepreneur­s. They pro­vide ma­chines, train peo­ple and en­ter into con­tracts with cities and towns to of­fer so­lu­tions on waste prob­lems. They have now started a waste man­age­ment com­pany for Leh and Ladakh, with about 35 peo­ple work­ing for them.

A lot of peo­ple ask them why they “jumped into garbage” after such suc­cess­ful ca­reers. “We all carry a de­fault sur­name from birth: koodawala. The jour­ney is to make it safai­wala,” says Man­ish.

—Chinki Sinha


WASTE TO WEALTH Paras Arora and Man­ish Pathak at one of their waste man­age­ment plants

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