Con­tent is King

India Today - - LEISURE - —Joanna Lobo

In 2011, Mikhil Musale led a team that made the short film An­other Brick in the Wall. It won them the award for Best Cine­matog­ra­phy at the in­au­gu­ral edi­tion of the In­dia Film Project (IFP). Cut to seven years later, and Musale, the cre­ative di­rec­tor of CineMan Pro­duc­tions, is now a recog­nised name. Last year, he won a Na­tional Award, and is now work­ing on his Bol­ly­wood di­rec­to­rial de­but. Musale was al­ready mak­ing films then, but the con­test proved pro­pi­tious. “Win­ning the Film­mak­ing Chal­lenge gave me that ex­tra en­cour­age­ment and mo­ti­va­tion to make more films,” he says.

It’s ex­actly what IFP started out to do. Launched in 2011, its aim was to pro­vide am­a­teur film­mak­ers a stage on which to prac­tise their craft and show­case it to the world. Over the years, it has evolved into a fes­ti­val ded­i­cated to build­ing a com­mu­nity of con­tent cre­ators. “We have a 360-de­gree ap­proach to cin­ema.

Since films are a form of cre­ation, we ex­panded our scope last year to a fes­ti­val that talks about the process of cre­ation,” says founder Ri­tam Bhat­na­gar.

Slated for Oc­to­ber 13-14 at NSC, Worli in Mum­bai, IFP’s eighth sea­son will fea­ture dis­cus­sions with con­tent cre­ators—YouTu­ber Bhu­van Bam on the fu­ture of com­edy, au­thor Ash­win Sanghi on how to tell In­dian sto­ries and screen­play writer Juhi Chaturvedi on break­ing through a male-dom­i­nated in­dus­try. There will also be work­shops on how to cut a trailer, read le­gal con­tracts and shoot on a phone, as well as net­work­ing op­por­tu­ni­ties for ac­tors, writ­ers, com­posers, di­rec­tors and graphic de­sign­ers.

The big­gest draw, though, re­mains the 50-hour film­mak­ing chal­lenge. For­mer jury mem­ber, film­maker Vikra­ma­ditya Mot­wane has been as­so­ci­ated with IFP from its in­cep­tion. “Such film­mak­ing con­tests are help­ful be­cause the real world never al­lows you ideal con­di­tions. So to be able to make films within a dead­line and un­der pres­sure is great train­ing,” he says.

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