DE­SIGN DI­GEST

A tour of the new Ikea store in Hy­der­abad

India Today - - CONTENTS - By RIDHI KALE

Here’s your chance to join the likes of Hol­ly­wood A-listers such as ac­tors, Jen­nifer Lawrence, Anna Kendrick and Ryan Reynolds and pop icons, Kanye West and Mi­ley Cyrus, who are all big fans of IKEA. The Swedish fur­ni­ture re­tailer opened its doors in In­dia ear­lier this year. The 4,00,000 sq ft (13-acre) Hy­der­abad

show­room will house around 7,500 prod­ucts (out of which about 1,000 cost less than `200), de­signed to in­te­grate within an In­dian home but re­flec­tive of the Swedish fur­ni­ture re­tailer’s clean, min­i­mal sen­si­bil­ity and aes­thetic. The Swedish com­pany in fact, vis­ited over 1,000 homes across In­dian to un­der­stand the needs and as­pi­ra­tions of con­sumers be­fore fi­nal­is­ing the prod­ucts for the store.

WHAT IT’S BEST FOR

From lights and fur­nish­ings to cook­ware and fur­ni­ture—there is so much to choose from at the newly opened IKEA store. Lamps, pen­dants, chan­de­liers, sconce in the shape of clouds, bal­loons or clas­sic de­signs line row af­ter row. Cot­ton bed sheets and net cur­tains in an ar­ray of colours grab many-an-eye­ball. Be it chop­ping boards, colan­ders or beau­ti­ful ceramic plates, there is enough to fill up your kitchen on a bud­get. Fur­ni­ture rang­ing from so­fas and arm­chairs to beds and din­ing ta­bles can be found all across the store. The gar­den­ing sec­tion is a big hit as well. From faux flow­ers to real plants, they are avail­able in al­most every size. Spe­cial mar­ket hall sec­tions on rugs, dec­o­ra­tion and sta­tion­ary are def­i­nitely worth a visit.

SMART CON­CEPTS

Be­sides stand alone pieces, the store also has sev­eral clever con­cepts. Take for in­stance the gal­ley kitchen that costs a lit­tle over a lakh, fit­ted with modern ap­pli­ances and clever ac­ces­sories. It is a great ex­am­ple of how to max­imise a small kitchen space. Then there is a bath­room in­tended to be used by mul­ti­ple peo­ple. So, hold­ers are hung on the wall next to the sink to hold in­di­vid­ual bath ac­ces­sories. In an­other con­cept, a cor­ner be­sides the bath has been con­verted into a laun­dry room with in­tel­li­gent shelv­ing above the wash­ing ma­chine. An er­gonomic study ta­ble be­sides a bunk bed, a din­ing ta­ble that opens up to ac­com­mo­date more peo­ple, an en­trance seat unit with stor­age and shelves or even a bal­cony with space for chairs to be stacked and hung, are just a few of the hun­dred ex­am­ples there at the store. The show­room has on dis­play two full homes that re­flect Life at Home in Hy­der­abad, be­sides dif­fer­ent room sets like the bed­room, kitchen, chil­dren’s room and liv­ing room.

WHAT’S NEXT

The com­pany has al­ready ac­quired land at Navi Mum­bai, Gu­ru­gram and Bengaluru and has be­gun work on the Mum­bai prop­erty, which is ex­pected to be ready by sum­mer of 2019. In fact, Hy­der­abad is just the first of 25 such out­lets planned to be set up in In­dia by 2025.

Pho­to­graph Cour­tesy IIKEA

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