METHOD­OL­OGY

India Today - - THE BIG STORY / ECONOMY -

Lead­ing mar­ket re­search firm Mar­ket­ing & Devel­op­ment Re­search As­so­ci­ates (MDRA) con­ducted the In­dia To­day Group’s Best Busi­ness School rank­ing for 2018. The sur­vey in­cluded B-schools of­fer­ing full-time man­age­ment cour­ses (PGDM/ MBA) launched at least five years ago and with a min­i­mum three batches pass­ing out. The ob­jec­tive ques­tion­naire was sent to more than 2,300 B-schools ful­fill­ing the cri­te­ria for par­tic­i­pa­tion, and 305 of them sub­mit­ted their ob­jec­tive data within the dead­line. MDRA eval­u­ated the B-schools on the ba­sis of cur­rent year data to give stake­hold­ers more re­al­is­tic, up­dated and ac­cu­rate in­for­ma­tion about the man­age­ment in­sti­tutes. The data sub­mit­ted by the B-schools was care­fully scru­ti­nised and phys­i­cal ver­i­fi­ca­tion and au­dit were con­ducted in 60 in­sti­tutes. In the past five years, the MDRA re­search team has vis­ited more than 400 cam­puses to ver­ify the data pro­vided by the par­tic­i­pat­ing in­sti­tutes. Ir­reg­u­lar­i­ties that came up dur­ing the phys­i­cal au­dits were cor­rected in the fi­nal ob­jec­tive data. The scores of the five pa­ram­e­ters of eval­u­a­tion were then summed up to get the to­tal ob­jec­tive score of each in­sti­tute.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.