A TRYST WITH HIS­TORY

Rolex’s bou­tique at The Chanakya is an ode to its long com­mitt­ment to ex­cep­tional watch­mak­ing

India Today - - NEW IN TOWN - by Jahnavi Chakravarty

Join­ing some of the most iconic lux­ury brands in the world, Rolex has launched its bou­tique at The Chanakya in New Delhi. The newest out­post of the his­tor­i­cal watch brand is an im­mer­sive ex­pe­ri­ence, con­cep­tu­alised keep­ing in mind the brand’s leg­endary his­tory. The store is a tribute to the age-old tra­di­tion of Swiss time­keep­ing, as well as the in­no­va­tive spirit of Rolex. At the heart of the bou­tique, the Oys­ter Per­pet­ual mod­els form the core of a wide dis­play of leg­endary time­pieces that em­body the essence of Rolex—pres­tige and tech­nol­ogy, pre­ci­sion and style, in­no­va­tion and watch­mak­ing tra­di­tion. Rolex’s deep as­so­ci­a­tion with all things un­der­sea is also ev­i­dent in the de­sign el­e­ments, markedly the lush green of the il­lu­mi­nated etched aqua wall cap­tures at­ten­tion thanks to its soft, un­du­lat­ing wave pat­tern. AT The Chanakya, Chanakya­puri New Delhi

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