EKTA CHAWLA 29, Chennai Founder, Confused Parent confusedparent.in

ONE OF THE FASTEST GROWING BLOG THAT OFFERS ADVICE, EXPERT HELP AND SERVICES TO THOSE LOOKING FOR HELP, CONFUSED PARENT HAS A STRONG 12,000 MEMBER COMMUNITY OF PARENTS

Ekta Chawla’s initiative, Confused Parent has grown into a go-to place for parents on everything from pregnancy health to infant care and more. “Earlier, our grandparents would guide young mothers and parents-to-be. Confused Parent wants to fill that lacuna by helping mothers connect with and support each other,” says Chawla of her 12,000 member community of parents on Facebook since its inception in 2016. With her daughter now three, Chawla has come a long way from being a confused parent herself to guiding others.

Future wise “As we scale up, we are looking forward to connecting doctors, education consultants, and child development specialists to parents,” she says. With over 2 lakh visitors and the community growing by a hundred per cent every year, she hopes to make a “real difference with an information-driven approach.”

Pact of impact “A part of our earnings are donated to underprivileged children,” she says, adding that at a recent charity event for girl empowerment and rescued trafficked children, “we leveraged the power of the community and influencer outreach to drive a large number of attendees.”

Child’s play Chawla is all for equal parenting responsibilities and finds that limiting screen time for both parents and children goes a long way in ensuring healthier upbringing and greater bonding. “Also, let’s stress a little less about our children,” she says, emphasising on providing children with a relaxed environment of encouragement rather than constant comparisons.