EKTA CHAWLA 29, Chennai Founder, Con­fused Par­ent con­fused­par­ent.in

India Today - - COVER STORY - By Mona Ra­ma­vat

ONE OF THE FASTEST GROWING BLOG THAT OF­FERS AD­VICE, EX­PERT HELP AND SER­VICES TO THOSE LOOK­ING FOR HELP, CON­FUSED PAR­ENT HAS A STRONG 12,000 MEM­BER COM­MU­NITY OF PAR­ENTS

Ekta Chawla’s ini­tia­tive, Con­fused Par­ent has grown into a go-to place for par­ents on ev­ery­thing from preg­nancy health to in­fant care and more. “Ear­lier, our grand­par­ents would guide young moth­ers and par­ents-to-be. Con­fused Par­ent wants to fill that la­cuna by help­ing moth­ers con­nect with and sup­port each other,” says Chawla of her 12,000 mem­ber com­mu­nity of par­ents on Face­book since its in­cep­tion in 2016. With her daugh­ter now three, Chawla has come a long way from be­ing a con­fused par­ent her­self to guid­ing oth­ers.

Fu­ture wise “As we scale up, we are look­ing for­ward to con­nect­ing doc­tors, ed­u­ca­tion con­sul­tants, and child de­vel­op­ment spe­cial­ists to par­ents,” she says. With over 2 lakh vis­i­tors and the com­mu­nity growing by a hun­dred per cent ev­ery year, she hopes to make a “real dif­fer­ence with an in­for­ma­tion-driven ap­proach.”

Pact of im­pact “A part of our earn­ings are do­nated to un­der­priv­i­leged chil­dren,” she says, adding that at a re­cent char­ity event for girl em­pow­er­ment and res­cued traf­ficked chil­dren, “we lever­aged the power of the com­mu­nity and in­flu­encer out­reach to drive a large num­ber of at­ten­dees.”

Child’s play Chawla is all for equal par­ent­ing re­spon­si­bil­i­ties and finds that lim­it­ing screen time for both par­ents and chil­dren goes a long way in en­sur­ing health­ier up­bring­ing and greater bond­ing. “Also, let’s stress a lit­tle less about our chil­dren,” she says, em­pha­sis­ing on pro­vid­ing chil­dren with a re­laxed en­vi­ron­ment of en­cour­age­ment rather than con­stant com­par­isons.

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