37, Mum­bai Founder, Kidsstop­press www.kidsstop­

India Today - - COVER STORY - By Jah­navi Chakravarty

In 2008, when Mansi Zaveri’s daugh­ter was born, she found her­self search­ing for ac­tiv­i­ties to do with chil­dren. “That is when I re­alised that most young par­ents are work­ing and are seek­ing a lot of non­in­tru­sive help from the dig­i­tal space,” says Zaveri. “When I trav­elled alone with my daugh­ter to the US, I re­alised I was con­stantly re­fer­ring to the In­ter­net for op­tions. The idea brewed for a while and in late 2012, I launched Kidsstop­press,” says Zaveri. “The core idea is to em­power par­ents to make in­formed choices when it comes to brands, ser­vices and ex­pe­ri­ences for their chil­dren,” she says. “Right from the time you are plan­ning to start a fam­ily till your child is ten, we help you dis­cover some­thing new in your city,” she says. Present in nine cities at present, her plan is to take the web­site to 15 cities across In­dia. This site is the lit­tle black book you turn to when you want to know about child-friendly events hap­pen­ing in your city. “It is con­tent mapped with lot of data sci­ence. Par­ent­ing can­not have a one-siz­e­fits-all ap­proach and tech helps us fil­ter the user bet­ter and we get more than 1.5 mil­lion vis­its across all our so­cial as­sets,” says Zaveri.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.