37, Mumbai Founder, Kidsstoppress www.kidsstoppress.com
In 2008, when Mansi Zaveri’s daughter was born, she found herself searching for activities to do with children. “That is when I realised that most young parents are working and are seeking a lot of nonintrusive help from the digital space,” says Zaveri. “When I travelled alone with my daughter to the US, I realised I was constantly referring to the Internet for options. The idea brewed for a while and in late 2012, I launched Kidsstoppress,” says Zaveri. “The core idea is to empower parents to make informed choices when it comes to brands, services and experiences for their children,” she says. “Right from the time you are planning to start a family till your child is ten, we help you discover something new in your city,” she says. Present in nine cities at present, her plan is to take the website to 15 cities across India. This site is the little black book you turn to when you want to know about child-friendly events happening in your city. “It is content mapped with lot of data science. Parenting cannot have a one-sizefits-all approach and tech helps us filter the user better and we get more than 1.5 million visits across all our social assets,” says Zaveri.