37, Bengaluru Founder, Artsy Craftsy Mom artsy­craft­sy­

India Today - - COVER STORY - By Malini Ban­er­jee

Shruti Acharya Bhat was work­ing with Or­a­cle when she started her blog Artsy Craftsy Mom. “My daugh­ter was three then and the blog was mostly an on­line jour­nal. She was at an age when read­ing did not in­ter­est her much so we started do­ing crafts to­gether. I would make some­thing and post a pic­ture on my blog,” she says. This snow­balled into a crafts blog when par­ents and teach­ers started writ­ing to her ask­ing for ideas. She bought the do­main name art­syscraft­sy­ three years later in 2012 and now runs the blog full time as a mom­preneur.

The in­spi­ra­tion and in­cep­tion It was her zeal to spend more time with her daugh­ter and en­gage her in a mean­ing­ful way that first drove her to cre­at­ing the blog.

Crafts and more Even though it is called Artsy Craftsy Mom, the blog is not just about mak­ing crafts with and for chil­dren. There are handy par­ent­ing tips on ev­ery­thing from throw­ing a birth­day party to book rec­om­men­da­tions and recipes along with plenty of pic­tures and video tu­to­ri­als on mak­ing fun crafts with pa­per and colours. Hol­i­day craft posts are very pop­u­lar.

Num­ber game The blog, which has about 22,000 web sub­scribers, gets as many as 50,000 page views on holi­days. In a month, she gets about 3 lakh page views in a month.

Ful­fill­ing jour­ney Acharya says her ex­pe­ri­ence as a mommy blog­ger has been very re­ward­ing. She ap­pre­ci­ates be­ing part of the close-knit blog­ger com­mu­nity along with the added ad­van­tage of be­ing able to skip com­mut­ing and be­ing around when her daugh­ter gets home from school. There are still chal­lenges and pet peeves. “Man­ag­ing finances, pay­ing taxes and reg­is­ter­ing my com­pany was a chal­lenge. It’s dif­fi­cult when peo­ple are not will­ing to pay to be fea­tured,” she says.

Pho­to­graph by HE­MANT MISHRA

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