31, Mumbai Founder, Bumps n Baby bumpsnbaby.com
Sangeetha Menon gave up the role of a business analyst for the role of a lifetime, not too long ago. “When I was pregnant in 2012, I realised that while there was no dearth of parenting and mommy blogs, each of them only told the story from a very personal perspective,” says Menon. “I wanted to share my experience, but at the same time wanted to hear about other moms and their journeys too,” she says. That’s how Bumps n Baby was born. The website curates personal experiences, provides tips, reviews products, gives recommendations and is a one-stop information platform for Indian parents all over the world. “I wanted to cover the A-Z of motherhood—prenatal, post-natal as well as child care,” says Menon. Bumps n Baby, which gets about 7.48 lakh visitors in a month, has a team of ten real-time mothers who write from their own experience. Menon was adamant that her content writers would be mothers. “As a mom-to-be, I wanted to know what other new moms went through, rather than a scientific explanation or a copy-paste solution,” she adds. Having a global network of moms is helpful as it gives her an idea about parenting trends all over the world.