SANGEETHA MENON

31, Mum­bai Founder, Bumps n Baby bump­snbaby.com

India Today - - COVER STORY - By Jah­navi Chakravarty

Sangeetha Menon gave up the role of a busi­ness an­a­lyst for the role of a life­time, not too long ago. “When I was preg­nant in 2012, I re­alised that while there was no dearth of par­ent­ing and mommy blogs, each of them only told the story from a very per­sonal per­spec­tive,” says Menon. “I wanted to share my ex­pe­ri­ence, but at the same time wanted to hear about other moms and their jour­neys too,” she says. That’s how Bumps n Baby was born. The web­site cu­rates per­sonal ex­pe­ri­ences, pro­vides tips, re­views prod­ucts, gives rec­om­men­da­tions and is a one-stop in­for­ma­tion plat­form for In­dian par­ents all over the world. “I wanted to cover the A-Z of moth­er­hood—pre­na­tal, post-na­tal as well as child care,” says Menon. Bumps n Baby, which gets about 7.48 lakh vis­i­tors in a month, has a team of ten real-time moth­ers who write from their own ex­pe­ri­ence. Menon was adamant that her con­tent writ­ers would be moth­ers. “As a mom-to-be, I wanted to know what other new moms went through, rather than a sci­en­tific ex­pla­na­tion or a copy-paste so­lu­tion,” she adds. Hav­ing a global net­work of moms is help­ful as it gives her an idea about par­ent­ing trends all over the world.

Pho­to­graph by MILIND SHELTE

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