VIEW FROM OTHER SIDE
Momspresso is where mommy bloggers have found a common ground to connect with other mothers out there
Some stories need to be told and shared, especially those that involve the journey of motherhood and child care. What gives Momspresso, the parenting blog, an edge is the format it follows, the number of mommy bloggers and experts on its platform, and its user-friendly content.
Class apart Launched in January 2018 by a team of three fathers—Vishal Gupta, Asif Mohamed and Prashant Sinha—the blog is visited by 16 million mothers every month and has 60 million page views on a monthly basis. With textual, video and audio content, on Momspresso, 10,000 bloggers and 400 doctors contribute in English and five regional languages. Visual Gupta, one of the founders says, “In order to nourish a family, a mother should first cherish herself and Momspresso gives the daily dose of inspiration to mothers.” 95 per cent of the content is user gene-rated where mothers talk about their problems, dreams and aspirations. The blog sends out the message that for every mother out there, there is another one going through similar problems.
Sound learning Asif Mohamed, another founder, says that being associated with the platform has helped him learn and mature in life as it has given him a chance to observe mothers and their role in bringing up children. Echoing a similar sentiment, Prashant Sinha says, “Understanding what a mother goes though during pregnancy and after and being empathetic to her feelings is what I have learnt while working here.” The digital medium is giving reasons to women to celebrate their new role in life and to express themselves without fear of being judged.