Mom­s­presso is where mommy blog­gers have found a com­mon ground to con­nect with other moth­ers out there

India Today - - COVER STORY -­s­ By Shelly Anand

Some sto­ries need to be told and shared, es­pe­cially those that in­volve the jour­ney of moth­er­hood and child care. What gives Mom­s­presso, the par­ent­ing blog, an edge is the for­mat it follows, the num­ber of mommy blog­gers and ex­perts on its plat­form, and its user-friendly con­tent.

Class apart Launched in Jan­uary 2018 by a team of three fathers—Vishal Gupta, Asif Mo­hamed and Prashant Sinha—the blog is vis­ited by 16 mil­lion moth­ers ev­ery month and has 60 mil­lion page views on a monthly ba­sis. With tex­tual, video and au­dio con­tent, on Mom­s­presso, 10,000 blog­gers and 400 doc­tors con­trib­ute in English and five re­gional lan­guages. Vis­ual Gupta, one of the founders says, “In or­der to nour­ish a fam­ily, a mother should first cher­ish her­self and Mom­s­presso gives the daily dose of in­spi­ra­tion to moth­ers.” 95 per cent of the con­tent is user gene-rated where moth­ers talk about their prob­lems, dreams and as­pi­ra­tions. The blog sends out the mes­sage that for ev­ery mother out there, there is an­other one go­ing through sim­i­lar prob­lems.

Sound learn­ing Asif Mo­hamed, an­other founder, says that be­ing as­so­ci­ated with the plat­form has helped him learn and ma­ture in life as it has given him a chance to ob­serve moth­ers and their role in bring­ing up chil­dren. Echo­ing a sim­i­lar sen­ti­ment, Prashant Sinha says, “Un­der­stand­ing what a mother goes though dur­ing preg­nancy and af­ter and be­ing em­pa­thetic to her feel­ings is what I have learnt while work­ing here.” The dig­i­tal medium is giv­ing rea­sons to women to cel­e­brate their new role in life and to ex­press them­selves with­out fear of be­ing judged.

(clock­wise from left) Asif Mo­hamed, Prashant Sinha and Vishal Gupta

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