Par­ent­ing cues from our en­trepreneurs and mommy blog­gers

India Today - - CONTENTS - By Shelly Anand

NAIYYA SAGGI 34, Mum­bai Founder, BabyChakra

An on­line set up for par­ents-to be and for moth­ers look­ing for in­for­ma­tion on child care, BabyChakra was launched in 2015 when Naiyya Saggi saw her sis­ter, who was ex­pect­ing, strug­gle with preg­nancy re­lated is­sues. Saggi, an MBA from Har­vard, was work­ing as a con­sul­tant with McKin­sey & Com­pany at that time and de­cided to quit her job and fo­cus on her ven­ture, which was boot­strapped for six months first. “My idea was to make BabyChakra a dig­i­tal com­pan­ion for young moth­ers and to have a com­mu­nity of ex­perts to an­swer their ques­tions about par­ent­ing,” says Saggi, who is ex­pect­ing her first child. With about a mil­lion fol­low­ers across so­cial plat­forms and 2.5 mil­lion users on the BabyChakra app, it has be­come the go-to guide for top­ics such as nu­tri­tional needs for ex­pec­tant moth­ers, pre­na­tal classes, post­par­tum de­pres­sion and baby food. “We are us­ing ma­chine learn­ing to per­son­alise the ex­pe­ri­ence as ev­ery par­ent has dif­fer­ent needs. We of­fer an ecosys­tem of prod­ucts and ser­vices and lo­calise the con­tent in mul­ti­ple lan­guages,” she says. There are 130 ex­perts who do live chats and videos and text-based chats with users monthly.

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