MAK­ING THE CUT

Dress up your child in nifty de­signer out­fits

India Today - - CONTENTS - By Mo­hini Mal­ho­tra

Pallavi Mo­han 37 Founder, Not So Se­ri­ous ‘Mini-me’ by Pallavi Mo­han, Delhi

Eight years back, when de­signer kidswear was still a fairly un­tapped ter­ri­tory in the fash­ion in­dus­try, Pallavi Mo­han de­cided to launch her brand Not So Se­ri­ous ‘Mini-me’. It all be­gan when a close friend of Mo­han asked her to de­sign an out­fit for her daugh­ter’s first baby func­tion. The dress turned out to be a hit and was fol­lowed by a stream of re­quests from friends and fam­ily for cus­tom-made de­signs for their lit­tle ones. “Our line is one of the few that show­cases kidswear in the show­room and caters to all age groups. From new­born ba­bies to tweens and pre­teens, there’s some­thing stylish to make ev­ery child happy,” she says. What makes the brand dif­fer­ent from oth­ers is that the line is a re­sult of the de­signer’s in­ter­ac­tion with chil­dren and their par­ents to un­der­stand their likes and dis­likes. Ex­pect child-friendly nat­u­ral fab­rics and de­signs that are made for com­fort and easy wear.

Price `8,000 on­wards

Web­site (In­sta­gram) in­sta­gram.com/ pallav­i_­mo­han_not_­so_se­ri­ous_/

Pho­to­graph by RA­JWANT RAWAT

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