Pic­ture Post­card Per­fect

India Today - - HOTEL - By CHUMKI BHARAD­WAJ

Im­mer­sive, in­ti­mate, in­ter­ac­tive travel. Sound fa­mil­iar? Des­ti­na­tions that fell off the lux­ury map? Oft-men­tioned, ca­su­ally thrown around. Sus­tain­able hospi­tal­ity? Too much; too many. So when Kapil Cho­pra, for­mer pres­i­dent of the Oberoi Group, launches an all-new ex­pe­ri­en­tial lux­ury hospi­tal­ity brand you won­der how dif­fer­ent can it re­ally be? At first blush, The Post­card Ho­tel, prom­ises just that—a sur­pris­ing blend of what is, what could be, and what should be. Tar­get­ing a de­mo­graphic that seeks leisure with a dif­fer­ence, plea­sure tem­pered with joy and ex­pe­ri­ences that are mem­oir wor­thy, their prop­er­ties will fo­cus on des­ti­na­tions by the sea, the moun­tains or jun­gles rich in wildlife.

“What I wanted to do with The Post­card Ho­tel, is make lux­ury ho­tels for the mod­ern au­di­ence but bring back the ro­mance and charm of sun kissed hol­i­days. Each ho­tel will of­fer unique ex­pe­ri­ences that are true to its sur­round­ings, giv­ing guests a sense of the neigh­bour­hood and the desti­na­tion in a way never seen be­fore,” prom­ises Cho­pra, who is the brand’s founder and CEO. This means no set break­fast hours, no buf­fets, and “def­i­nitely no sug­ary wel­come drinks or break­fast crois­sants,” he adds. In its place—authen­tic lo­cal ex­pe­ri­ences, from food, to de­sign, to ar­ti­sanal wel­come cock­tails, to sched­ul­ing your own check in and check out hours and im­mer­sions with the lo­cal com­mu­nity. They have al­ready opened three lux­ury ho­tels spread across Goa, start­ing with The Post­card Moira—perched among one of the four her­itage vil­lages of Goa—The Post­card Velha, hemmed by 300 acres of vir­gin co­conut plan­ta­tions in old Goa and The Post­card Cue­lim, a prop­erty that houses a 350-year-old chapel on its premises. While mak­ing way for the ro­mance of sim­pler times, Cho­pra has a very clear chart for the fu­ture as well as a com­mit­ment to build and op­er­ate 50 ho­tels in the next five years with Ut­tarak­hand, Sikkim, Dar­jeel­ing, Sun­dar­bans and Kanha among seven des­ti­na­tions set to open doors in the next 12 to 18 months. Keep­ing in step with the most cur­rent trends in lux­ury travel and hospi­tal­ity, this is one brand where nos­tal­gia is the vibe and his­tory en vogue.

TRAVEL GE­NIE Kapil Cho­pra, founder and CEO, The Post­card Ho­tel; The Post­card Cue­lim (top)

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