SLO­GAN OF THE DAY

India Today - - UPFRONT -

It’s not yet known what the BJP’s cam­paign slo­gan will be for the forth­com­ing Lok Sabha elec­tion, but some big-name BJP lead­ers, in­clud­ing PM Modi him­self, have been riff­ing on “How’s the josh?”, the catch­line from Bol­ly­wood film Uri, based on the 2016 sur­gi­cal strikes against Pak­istan.

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