Au Nat­u­ral


India Today - - COVER STORY -

If you are eat­ing or­ganic, then it goes with­out say­ing that you should opt for "nat­u­ral" when it comes to skin­care as well. Auli Life­style, a home­grown Kolkata-based com­pany, makes a va­ri­ety of skin and hair­care prod­ucts that are com­pletely nat­u­ral, paraben and chem­i­cal free.

Founder and MD Aish­warya Biswas, 35, started us­ing honey and beeswax from her coun­try farm in sub­ur­ban south Kolkata to for­mu­late her prod­ucts, and slowly ex­panded to use “only the best or­ganic and nat­u­ral in­gre­di­ents she can from across the coun­try.”

She gets glow­ing re­views about her prod­ucts on­line— which is her pri­mary mar­ket. An ex-model-turned-en­treprenuer, she is a firm be­liever in her own prod­ucts and it is easy to see why. Her best­sellers in­clude Magic Po­tion, an aloe-vera mas­sage gel that she says helps tackle a va­ri­ety of prob­lems such as cuts, burns, acne, tan­ning and rashes and can also be used as a make-up primer and sun­screen. “In fact I did not know it could be so suc­cess­ful un­til I heard praise from my buy­ers who can­not get enough of it,” she says. Also pop­u­lar is Lu­mi­nous, a fra­grant all-nat­u­ral sham­poo that is good for all hair types. “It is packed with in­gre­di­ents that are great for hair, such as brahmi, olive oil, aloe vera, es­sen­tial oils and other ayurvedic ex­tracts,” says Biswas.

Even if you don't have a beauty reg­i­men, Auli has starter kits for men and women, anti age­ing skin rit­u­als and rit­u­als for dry oily and com­bi­na­tion skin, fa­cial kits, hair kits, pam­per bath rit­u­als, de-tan­ning kit and the ul­ti­mate in­dul­gence in the form of a bridal kit.

They also make honey-based snack boxes that in­clude green tea, a small pot of honey and honey roasted al­monds.

Price Rs 300 on­wards At aulil­

Aish­warya Biswas, founder and MD, Auli Life­style

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