MAK­ING A MARK

Made in India brands that are cre­at­ing design waves glob­ally

India Today - - CONTENTS -

SOME­TIMES, WHEN YOU

look at an ob­ject, you mar­vel at the thought that has gone into mak­ing it look the way it is; that’s what design is all about and if you can evoke emo­tion and pro­voke a re­ac­tion, your de­signs are clearly mak­ing their mark. While the Made in India tag has made its way to global run­ways and In­dian top chefs have crossed over suc­cess­fully, design-heavy brands have not quite made that leap of faith, per­haps be­cause they are risk averse or be­cause their brands don’t ful­fill the global ask. Our cover story though, fo­cusses on four brands helmed by peo­ple who have dared to take their ideas to a wider au­di­ence. Isharya, Nappa Dori, Ikkis by Gun­jan Gupta, and Ni­co­bar, are all brands that have a story to tell through their design and they are do­ing so suc­cess­fully in mar­kets out­side India.

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