GAURI, 46 & RADHIKA TANDON, 44
BOLD. INVENTIVE. CONFIDENT. BEAU.
tiful. Interestingly, these are superlatives that can be used interchangeably whether defining the edgy, contemporary jewellery brand Isharya or its dynamic founder-duo, Gauri and Radhika Tandon. When an intellectual property lawyer, practicing in California comes together with a graduate from the London School of Economics to start a business, jewellery isn’t your first guess. But for sisters-in law- Gauri and Radhika Tandon, it was as organic as being married into the same family. What began as a hobby to furnish requests from family and friends who appreciated their aesthetic sensibilities, led to them formally launching Isharya in 2007. The brand has certainly come of age, especially if their enviable client list of Kim Kardashian, Jennifer Lopez, Eva Longoria, Freida Pinto, Sonam Kapoor, Selena Gomez and Priyanka Chopra is any indication.
So it begins...
Although the brand retails at Harvey Nichols, Harrods, Selfridges and at The Chanakya, Delhi, among other premium luxury destinations, the birth or the growth trajectory of the brand was never the result of a carefully studied business plan. “We were just having fun until one day, a ring Radhika was wearing was spotted and featured by the editor of the Daily Candy, an online magazine. The response, queries and overwhelming interest this generated made us realise that we had found a niche and this Indian-inspired aesthetic appealed to more people than just us,” says Gauri, who heads the design team and oversees product development. “We just knew the Indian market wasn’t ready for us when we started so it was by default that our energies were invested in developing the American and European markets at that time,” adds Radhika who oversees global marketing, branding, sales and business development.
Of DNA, design and drama.
What defines their design philosophy is also their keenest differentiator: Isharya designs do not attempt to mimic or simulate fine jewellery. “We are a brand that identifies its aesthetic as an Indian-inspired premium accessories brand,” says Gauri. With a diverse product offering that innovates each season with something novel, they walk hand in step with
a diverse range of tastes and global trends with fine quality and top-grade workmanship. “We use filigree, hand cut Polki mirrors, novel stone cuts and enamel, which are all Indian techniques of jewellery making but are all executed with a contemporary spin. This is a very unique look abroad and that’s what makes us stand out.” Their jewellery is crafted in gold-plated brass and use different materials in each collection such as ebony, resin, pearls, Swarovski crystals, and exotic stones. Their signature mirror glass that mimics Indian polkis, also known as rose cut diamonds, is their take on the classic contemporary. “We also experiment with techniques such as 3D printed jewellery, and have reinvented Indian style enamelling to infuse colour to our pieces. Apart from classic Indian techniques, they have also used the French technique of Plique A Jour (translated as light of day) with stretched resin and no backing so that the natural light shines through, creating a stained glass effect. This season, they have incorporated the iridescent and fiery stone abalone in their Demigoddess collection and experimented with black plating. The effect: dramatic and surprising; much like their jewellery; a lot like their brand.
STANDOUT STYLE Demigoddess collection (left); quirky, whimsical design using traidtional techniques like enamelling are used (above)
LOOKING AHEAD A pop of colour and unique shapes define much of their collections (above); Radhika (left) & Gauri Tandon; The Isharya store (far left)