EASY RIDER
Because he is a champion of India’s private enterprise, transforming the Mahindra group into a large federation of companies with $21 billion (Rs 1.4 lakh crore) in turnover after diversifying from automotive into aerospace, defence, real estate and infrastructure, retail, rural housing finance, hospitality and IT
Because Mahindra is a businessman with a heart, ever engaging his over 7 million followers on Twitter on social issues and has gone beyond the call of business to represent India in the Global Climate Action Summit (GCAS). Mahindra has announced that his group would be carbon neutral 10 years before the 2050 deadline
Because he is constantly thinking out of the box, relaunching the famous Czech brand Jawa motorcycles in India in November 2018. The response has been so good the company was forced to stop bookings. Waiting periods now are up to six months KEEP THE BEAT Mahindra group’s ‘Rise for Good’ brand-building initiative leads the way in cultural outreach programmes such as Mahindra Blues, the Mahindra Excellence in Theatre Awards (META), the Kabir festival in Varanasi, and the Mahindra Open Drive in Goa for driving enthusiasts who also love music
GO ELECTRIC Mahindra Electric Mobility is the pioneer of electric vehicle technology in the country with a range of products such as Treo (three wheelers), electric sedan eVerito and passenger van eSupro, among others