In­dia’s Stream­ing Wars

India Today - - UPFRONT -

Net­flix has blamed the first drop in its US sub­scriber num­bers since 2011 on price hikes an­nounced in Jan­uary. In In­dia, a huge and grow­ing mar­ket for Net­flix, the stream­ing ser­vice has taken the op­po­site tack—an­nounc­ing a lower-price op­tion for mo­bile phone and tablet use only. In In­dia, the com­pany faces stiff com­pe­ti­tion from Ama­zon Prime and lo­cal player Hot­star, which dom­i­nates au­di­ence share, in large part due to its live sport broad­casts. Net­flix does earn sub­stan­tially more money per user. Ac­count­ing firm Price­wa­ter­house­Coop­ers (PwC) es­ti­mates that In­dia’s video-stream­ing in­dus­try will be worth Rs 12,000 crore by 2023, record­ing the high­est growth rates in the coun­try’s over­all me­dia and en­ter­tain­ment in­dus­try.

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