‘FIT IN­DIA’ AND IN­DIA’S FITNESS PRO­FILE

India Today - - UPFRONT -

Last week, Prime Min­is­ter Naren­dra Modi launched the ‘Fit In­dia’ cam­paign, say­ing there is no el­e­va­tor to suc­cess, peo­ple have to take the stairs. And to take the stairs, of course, peo­ple need to be in shape. The so-called ‘life­style dis­eases’ are on the rise, with In­dia likely to be home to about 100 mil­lion peo­ple suf­fer­ing from Type 2 di­a­betes in the next 10 years, ac­cord­ing to some es­ti­mates. Heart con­di­tions, too, are on the rise, a re­sult, like di­a­betes, of ex­cess weight, lack of ex­er­cise and un­healthy di­ets. But In­dian ci­ties, pol­lu­tion-rid­den and over­built, are not out­door ac­tiv­ity-friendly. Gym mem­ber­ships are on the rise and the coun­try’s ‘well­ness’ in­dus­try was es­ti­mated to be worth Rs 85,000 crore in FY15 and grow­ing at a com­pound an­nual rate of 12 per cent. We are, even by de­clin­ing global stan­dards, par­tic­u­larly seden­tary. Could the suc­cess of In­ter­na­tional Yoga Day, along­side the Fit In­dia cam­paign, fi­nally prod us into ac­tion?

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