Up in Smoke
Earlier this month, India joined Brazil and Thailand in banning the sale of e-cigarettes. The government warned that vaping, the growing use of e-cigarettes, could “seriously undermine and derail” its efforts to curtail tobacco use in the country. There is growing concern around the world about the health effects of e-cigarettes. Vaping is often marketed as a way to wean off smokers, though there is little evidence to suggest it has such an effect. An Indian vaping industry body maintains that e-cigarettes are safer, and that the government, which owns a significant part of ITC, the market leader among Indian cigarette-makers, benefits financially from the ban. This seems far-fetched when the Indian government is hardly alone in its actions.