A Safe Pair of Hands

WIN­NER: Hindustan Unilever WHY IT WON: For cre­at­ing aware­ness and in­fra­struc­ture in health and san­i­ta­tion

India Today - - SAFAIGIRI AWARDS - —M.G. Arun

INA COUN­TRY WHERE OVER 900,000 CHIL­DREN un­der the age of five years die from var­i­ous dis­eases, hand­wash with soap has been cited as one of the most cost-ef­fec­tive ways to re­duce in­fant mor­tal­ity. Hindu stan Unilever Lim­ited (HUL) saw this as an op­por­tu­nity and stepped in. It launched the ‘hand­wash­ing be­hav­iour change pro­gramme’ in 2010, and has reached out to 68 mil­lion peo­ple in Ut­tar Pradesh, Jhark­hand, Odisha, Mad­hya Pradesh and Ma­ha­rash­tra.

HUL’s Domex Toi­let Academy has trained 600 mi­cro-en­trepreneur­s and ma­sons to cre­ate a de­mand for toi­lets in low-in­come house­holds, im­pact­ing over a mil­lion peo­ple. ‘Swach­hata Doot’ vol­un­teer­ing, launched in 2015 un­der its ‘Swachh Aa­dat, Swachh Bharat’ ini­tia­tive, had over 3,000 em­ploy­ees par­tic­i­pat­ing last year.

The ‘Start a Lit­tle Good’ cam­paign pro­motes wa­ter con­ser­va­tion and plas­tic waste man­age­ment. HUL’s ‘Su­vidha’ cen­tre, set up in Novem­ber 2016, pro­vides af­ford­able san­i­ta­tion, shower and laun­dry ser­vices to the Azad Na­gar slum in Mum­bai’s Ghatkopar. Four more cen­tres have come up since then. HUL has pledged that 25 per cent of all plas­tic used by the com­pany will come from re­cy­cled sources by 2025. ■

CLEAN SWEEP HUL chair­man and MD San­jiv Me­hta with ben­e­fi­cia­ries at the Su­vidha cen­tre in And­heri, Mum­bai

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