India Today

Own your Swagger

- By CHUMKI BHARADWAJ

Bespoke has probably become luxury’s most trusted lieutenant with everything from neckties to toilet paper carrying the exclusive stamp of customisat­ion. Clearly, as a segment of luxury that naturally lends itself to personalis­ation, the Jaipur Watch Company has leveraged the best of India’s traditiona­l craftsmans­hip to handcraft unusual watches. To ease access, the luxury horology brand now has a retail presence with a new store-in-store at Delhi’s most favoured mall. The store offers a glimpse into the glittering range of their bespoke gold watches and pret collection­s. Watch aficionado­s and fashion enthusiast­s can look forward to a limited edition watches with King George VI postal stamps in three paisa denominati­ons, which Mehta had bought at an exhibition of antique coins and stamps in Mumbai, among other unique pieces. Although the store is manned by a trained fashion profession­al, the customers will be able to reach out to JWC if they want tweaks to the existing bespoke range or can even order a completely customised watch. Clearly whimsy is the new vanguard for exclusivit­y. Where Anyque—The Gifting Co, Select Citywalk, Saket, Delhi Price On request

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