THE SUN NEVER SETS
BECAUSE
the publicly-traded 29-year-old Sun TV Network, the flagship of Kalanithi Maran’s Sun Group, launched a new channel—Sun Marathi— on October 17, the second outside its home market after Sun Bangla, launched in February 2019. It now operates 33 channels across six languages. This, while facing Covid-related headwinds—Sun TV’s profit (post tax) grew from Rs 1,387 crore in FY20 to Rs 1,525 crore in FY21
BECAUSE
Sun Bangla, launched three years ago, now commands over 10 per cent of the Bengali TV market
BECAUSE
Sun Direct, a traditionally south Indiadominant DTH operator, with market gains in
West Bengal, Odisha and Maharashtra, grew its subscriber count 74 per cent between March 2018 and March 2021, according to TRAI data. The overall DTH industry grew 4 per cent in that time
MEDIA MOGHUL
Maran has an abiding interest in emerging techonologies— he was among the first to bring MPEG4-compatible devices into his sector. He is a dog lover (he has four) and a fan of classic cars, buying a new one every few years