India Today


It is not just health insurance premiums that are rising on the back of Covid. Even life insurance premiums are on the rise.

- —Narayan Krishnamur­thy

Insurance advertisin­g mostly revolves around a morbid setting or showcases a situation where the target audience visualises the financial pain they would face in the absence of insurance. This approach works because of people's loss aversion bias. In the case of life insurance, family members are shown thanking their loved ones who left them financiall­y secure. The fear of death and disease have made both life and health insurance sales spike in the past two years because of the ongoing pandemic.

No doubt life and health insurance are essential, but one should consider the extent of cover one actually needs. One should also find the kind of policy that would best help them or their dependants when the benefits come into play in a hasslefree manner. There is a cost the policyhold­er pays by way of premiums and there is a scope of cover defined in the policy document that details what the policy would pay for under specific conditions.

Now, think of insurance as a bet one would love to lose and be happy to pay the premium to keep the bet on. Further, loss-aversion makes one commit to insurance plans even if some of the losses outlined in the plans are unlikely to occur. For instance, imagine a health insurance that pays for 28 different types of surgeries. Very few policyhold­ers may claim such benefits beyond a second or third time. Insurance companies are guaranteed business as they manage to strike a chord with policyhold­ers about the need for financial security.


In recent months, several life and health insurance firms have begun revising their premium rates to keep up with the claim experience on the back of Covid. In both types of insurance, the number of claims have been on the rise and so has been the demand for insurance due to the Covid-related scare. Insurers have slowly started to review and revise their cost structures, especially the premium on policies. Any rise in premiums has to be approved by the Insurance Regulatory and Developmen­t Authority of India, and several insurers have got the necessary approval, even as many others have applied for it.

While insurers may be right in their quest to increase premiums, the fallout is a rise in the burden on policyhold­ers. A 20 per cent increase in premiums across the board would impact the cost of future premiums at a time when many policyhold­ers are already facing financial challenges. Moreover, for people looking for a fresh insurance policy, it is not just about costs but also about the entire process of underwriti­ng. Underwriti­ng is the process of evaluating an individual’s state of health, among other factors. It entails undergoing stringent medical tests and other factors that could significan­tly impact the premiums they pay, especially if they tested


positive for Covid.

It is a challenge for policyhold­ers to decide between having adequate insurance and paying a higher than planned premium for it. There is no easy way out for them, especially when insurers are unlikely to reduce premiums later when business improves. In case of long-term plans that run into 15-20 or more years, the impact of rising premiums puts everyone in a tight spot. There is little to choose and one should focus on maintainin­g the cover and not compromisi­ng on it, unless it becomes impossible to pay the premiums. This situation also gives policyhold­ers an opportunit­y to review their insurance cover.

If policyhold­ers are part of group insurance, they should surely continue the cover as the premiums on such policies won't be drasticall­y affected like individual plans. Moreover, chances are that your employer-provided insurance cover would be part of your employee benefit programme and won't directly impact your finances. So, if at all you plan to let go of a policy, evaluate between your company-provided insurance and your personal insurance. Employer-provided insurance does face risks, especially if your job is at risk, and individual­s would know better where they stand in their organisati­on and where the organisati­on itself stands.

In case of life plans, one should weigh in favour of retaining pure risk term insurance plans as they are always cost-effective compared to plans with a savings or investment component. So, if you have four policies with three being savingsand investment-oriented and one being pure risk cover, retain the last at any cost. You can evaluate the financial outcome of giving up on savingsand investment-linked insurance. It may also be a good idea to check your future financial commitment­s such as children’s education or repaying a home loan towards which you have taken insurance. The priority of the financial goal should weigh your decision of holding on to a policy or giving it up.

When it comes to health insurance, the choice of giving up the cover can leave you extremely vulnerable. Maintain a standard health insurance cover that doesn’t include very specific health conditions. You could also evaluate the top-up options one tends to avail with health insurance and see how much financial risk you can take before making any change.

You could also consider reducing your health insurance cover if your insurer allows you to step down on the coverage for a few years. There is no clear ruling on insurers providing such step-downs, but they have been found to consider such requests. You have the option to use a higher deductible or the co-pay option (see Deductible and Co-pay) to reduce premiums.

The proposed rise in premiums, especially in health insurance, is unfair on policyhold­ers who have made no claims or experience­d any health issues. Typically, premiums are increased for those who raise a claim, but that rationale is not being applied when raising premiums across the board. With the business built on the loss-aversion psychology of individual­s, there isn’t much that policyhold­ers can do except vent their ire, even as they adapt to this untimely increase in premiums. ■

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