What would you say is the biggest shift in the way women are engaging with fine jewellery post the pandemic?

Women today are looking for meaningful jewellery. This is the biggest shift. With Zoya our focus has been to create rare pieces of wearable art, that are personally evocative. Customers relate to the unique narrative behind each piece and are inspired by these. This is why we also have a bespoke service that allows for creative immersion where clients interact with the brand’s jewellery designers to co-create custom pieces of art flowing into fine jewellery that is truly one of a kind. Zoya is known for its beautifully designed pieces that are exquisitely crafted and aesthetically timeless.