India Today



The India Today Mood of the Nation (MOTN) poll was conducted by CVoter, a globally renowned name in the field of socio-economic research, between July 15, 2022, and July 31, 2022, interviewi­ng 22,861 respondent­s covering all Lok Sabha segments across all states. In addition to these samples, an additional 96,676 interviews from CVoter’s regular tracker data between February 2022 and July 2022 were also analysed for the long-term trendline in projected calculatio­ns of votes and seats. With the fast-changing situation in Bihar, a dynamic Snap Poll of 2,479 respondent­s was carried out on August 9 to assess the impact of the new ground equations on the national numbers. Thus, the opinion of 122,016 respondent­s was considered for this MOTN report. The margin of error is +/- 3 per cent at the macro level and +/- 5 per cent at microlevel reporting, with 95 per cent confidence level.

From May 2009 onwards, the CVoter Tracker has been carried out each week, 52 waves in a calendar year, in 11 national languages, across all states and UTs in India, with a target sample size of 30,000 samples each quarter. The average response rate is 55 per cent. Starting January 1, 2019, CVoter has been carrying the tracker on a daily basis, using the rollover sample of seven days for tracker analysis.

All these polls are based on a random probabilit­y sample as used in the globally standardis­ed methodolog­y, carried out by trained researcher­s across all geographic and demographi­c segments. This survey is based on CATI interviews of adult respondent­s across all segments. Standard RDD is used to draw random numbers covering all frequency series allocated to all operators across all telecom circles in India. CVoter ensures proper representa­tive analysis by statistica­l weighing of the data to make it representa­tive of the local population as per the latest census figures. The data is weighted to known census profiles, including gender, age, education, income, religion, caste, urban/ rural and vote recalls for the last Lok Sabha and Vidhan Sabha elections. For the analytics, CVoter uses its proprietar­y algorithm to calculate the provincial and regional vote share based on the split-voter phenomenon.

CVoter follows the code of profession­al ethics and practices drafted by the World Associatio­n of Public Opinion Research and the official guidelines on opinion polling as instructed by Press Council of India.

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