Ustad Ali Akbar Khan and Pandit Ravi Shankar travelled abroad to showcase Indian music and culture.
The popularisation of the sitar by Ravi Shankar inspired many foreign musicians to come down to India and collaborate. Among the other classical musicians who started travelling abroad were
Gulshan Kumar launched the T-series label, which released covers of popular film songs, sung by the likes of Sonu Nigam and Anuradha Paudwal, and also
bhajans in the form of affordable cassettes. It also started the trend of remixes that later became a genre.