The Power of the Paisley

Décor brands come home to a new luxe address on MG Road, Delhi

When a 100-year-old legacy brand collaborates with a leading couturier to unveil a special collection that coincides with the launch of their brand-new flagship store, it’s an awwww moment. More so, when it’s the coming together of OBEETEE Carpets and JJ Valaya. While the combined visions of both brands celebrate the unparalleled aIndian craftsmanship, the store by itself is a beautiful, thoughtfully-curated space that summons the nostalgia of a heritage brand with the design aesthetics of the classic contemporary.

The association between Obeetee Carpets and JJ Valaya has borne two distinct yet beautiful creative narratives—a line of magnificent carpets inspired by The Jamawar Shawl and a series of candid fine art images that capture the magnificence of the place where these carpets come to life: Mirzapur and Benares.

The new collection—Kapurthala— comprises 14 unique designs of luxury silk carpets conceptualised by JJ Valaya and created by Obeetee. The design philosophy traces the journey of the Jamawar or paisley from its origin in Kashmir to its European avatar in Marseilles, France.