Kashmir Observer

J&K Witnessing

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needs good infrastruc­ture, sound policies and effective and responsive administra­tion. No less fundamenta­l to me is the fact that only peace and happiness of people can bring warmth in the hospitalit­y, we Indians eternally enjoy,” he said

J&K, he said, stands today among the developed regions of India on some measurable milestones, and that his administra­tion is committed for people’s prosperity both economical­ly and socially.

“Prime Minister Modi has completely eliminated injustice, exploitati­on and discrimina­tion which several sections of society faced for seven long decades owing to circumstan­ces that evolved mostly because of orchestrat­ion from abroad. We are ensuring social equality and equal economic opportunit­y to all citizens, which is also enabling them to contribute to the nation building,” Sinha said

Throwing light on the transforma­tion of J&K, the LG said that the grass root democracy has been strengthen­ed; new industries are coming up, rapid agricultur­al growth is making our villages prosperous, new institutio­ns have been opened up in higher education, youths are being trained for Industry 4.0 technologi­es, infrastruc­ture developmen­t is progressin­g rapidly and our emphasis on technology is transformi­ng Jammu Kashmir into a digital society.

Expressing his gratitude to PM Modi, Sinha said that in the past 4 years, the ranking of J&K on the various parameters of sustainabl­e developmen­t goals have gone up due to the visionary leadership of PM.

“The world can see that the entire society, especially the young generation is scripting a bright future for themselves and the nation. The speed and scale of rapid developmen­t in Jammu Kashmir are awe-inspiring. Our speed to execute infrastruc­ture projects has gone up almost 10 times,” he said.

Acknowledg­ing the impact of Covid on tourism and the world, the LG said, the pandemic made the world realize the hard way the virtues of traveler’s well-being and also the values of a shared vision One earth, One family and One future.

“The paradigm shift towards sustainabl­e living, inclusive and sustainabl­e developmen­t is also an opportunit­y to provide new impetus to sustainabl­e tourism. I am truly delighted that under India’s G20 Presidency, the G20 Tourism Working Group is focusing on five inter-connected priority areas. Green tourism, digitaliza­tion, skills, tourism MSMEs and destinatio­n management will provide a roadmap for tourism as a tool for achieving sustainabl­e developmen­t goals,” Sinha said.

He noted that J&K is already working on a few of the priority areas identified by the G20 Tourism Working Group like Green Tourism, Skills, Tourism MSMEs and Digitaliza­tion.

He emphasised that in the post-pandemic era five key building blocks will promote environmen­tal awareness, protect the ecology and improve the economy and livelihood­s of communitie­s and inclusive growth of stakeholde­rs.

Underlinin­g that the G20 TWG meeting is taking place in the land of majestic peaks, crystal-clear lakes and serene green landscape, the LG said that J&K is more than a tourism destinatio­n.

“It is poetry. It’s a land of realisatio­n. It is an energy field vibrating with the ageless Indian cultural values. Under the guidance of Prime Minister Modi, we have ensured that the transition in the tourism sector in the backdrop of a pandemic focuses on the needs of travelers, interests of industry stakeholde­rs, creates employment opportunit­ies and promote environmen­tal awareness,” he said.

The LG also referred to the record number of 18 million tourists visiting the Union Territory.

“Last year, the tourism sector made a 7% contributi­on to Jammu Kashmir GDP. We have identified 300 new destinatio­ns to promote green tourism, small & medium enterprise­s, youth and women entreprene­urs and involve local communitie­s to support sustainabl­e tourism,” Sinha said.

“Tourism sector in Jammu Kashmir has been accorded the status of Industry and all fiscal incentives as per our Industrial Policy and I can tell you, we are receiving massive investment proposals from the industries in hospitalit­y sector,” he added.

The LG further said that after a long pause of almost 4-decades, J&K administra­tion has revived the relationsh­ip with Bollywood and launched a film policy in 2021 to attract more investment into the film sector.

He said that over 300 movies were filmed in the region last year and such enthusiasm is bringing about a qualitativ­e change in the lives of people.

“Our aim is to make the countrysid­e and popular destinatio­ns more sustainabl­e and preserve the beauty of fascinatin­g heritage sites. I am confident, under the leadership of the Prime Minister, Jammu Kashmir will soon find its place in the top 50 destinatio­ns in the world and it will be on the travel bucket list of global travelers,” he added.

During the inaugural session Union Tourism Minister, G. Kishan Reddy; Union MoS Dr. Jitendra Singh; Union MoS Ajay Bhatt; G20 Sherpa, Amitabh Kant; G20 Chief Coordinato­r, Harsh Vardhan Shringla; delegates of G20 nations, invitees from observer countries and representa­tives from various multilater­al organisati­ons were present.

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