BCCI & Adidas Announce Multi-Year Partnership As Official Kit Sponsor
NEW DELHI: The Board of Control for Cricket in India (BCCI) and adidas have announced a brand-new partnership as the kit sponsor for the BCCI. The contract, which runs through to March 2028, will give adidas exclusive rights for manufacturing kit across all formats of the game. adidas will be the sole supplier for all match, training & travel wear for the BCCI - including the men's, women's & youth teams. Starting June 2023, Team India will be seen in the three stripes for the very first time and will debut their new kit during the World Test Championship Finals.
Cricket remains the most popular sport in India, as well as experiencing continued expansion all over the world sellout crowds, increased elite competition and grassroots growth. Indian cricket has also evolved exponentially with a world class youth system that reliably produces great athletes, a leading domestic league and a cricketing identity that is revered globally.
The partnership between the
BCCI and adidas will drive the sport forward both on and off the pitch with the sports brand bringing its innovative designs and expertise to Indian cricket.
Speaking about the partnership, Jay Shah, Honorary Secretary, BCCI said, "We are committed to helping grow the game of cricket and could not be more excited to partner with one of the world's leading sportswear brands, adidas, in this journey. With its rich historical legacy in sports, world-class products, and strong global reach, adidas will play an important role in driving the performance and future success of different categories of Indian cricket."
Speaking about the partnership, adidas CEO Bjørn Gulden said: "We are proud to partner with BCCI and Team India, the most iconic team in India. Cricket is the most important sport in India, and it is very important for us to be visible and invest in it. We could not have found a better partner than BCCI. I believe India to be the fastest growing sports market for the next decades. We are very committed to supporting our team to become the best sports brand in India."
In addition to the Men's & Women's Senior National Cricket Team, adidas will also kit India ''A'' Men's and Women's National Team, India ''B'' Men's and Women's National Team, India U-19 Men's and Women's National Team, their coaches, and staff.