Marwar - - Promotion -

WeaverStory.com is among the few e-tail­ers who have cho­sen to work with only hand­loom crafts­men and pro­mote dif­fer­ent weav­ing clus­ters in In­dia. The found­ing team, com­pris­ing Nis­hant Mal­ho­tra and Ritu Lekhi, has ser­viced over 2000 cus­tomers, spread­ing joy in over 20 coun­tries through its on­line sales por­tal. Re­cently, it also opened its flag­ship store in heart of South Delhi, to cater to cus­tomers not will­ing to buy on­line. We bring a tête-à-tête with the spir­ited en­tre­pre­neur and founder of WeaverStory. com, Nis­hant Mal­ho­tra.

What is WeaverStory.com? When was the start-up con­cep­tu­alised?

WeaverStory.com is an at­tempt to bring the best hand­crafted prod­ucts to end-users, di­rectly from the cho­sen crafts­men of In­dia. WeaverStory.com be­gan its jour­ney on Na­tional Hand­loom Day, 8th Au­gust 2015, to pro­mote and pre­serve the dy­ing art of In­dian hand­looms. We wish to reach out to all sa­ree lovers by bring­ing economies of scale, while en­sur­ing they get the best at all times. There­fore, be­side the price ad­van­tage, we of­fer a strong dis­tri­bu­tion net­work, a con­ve­nient re­turn pol­icy and as­sisted and cus­tomised of­fer­ings.

Tell us about the col­lec­tion at WeaverStory.com? What kind of de­signs do you pro­mote and why?

WeaverStory.com has been fo­cus­ing pre­dom­i­nantly on Ba­narasi weaves and re­viv­ing de­signs from mu­se­ums and tra­di­tional forms from the an­nals of weav­ing. We have also been de­vel­op­ing new and old mo­tifs and pat­terns to cater to the tastes of con­tem­po­rary au­di­ences, so as to en­cour­age them to wear saris. As for de­signs, we have al­most all forms in Ba­narasi weaves, be it Jaals, Chaas ki Muthari, or Nee­lam­bari, to name a few. We have an ex­clu­sive range of Shikar­gahs also, in dif­fer­ent weav­ing styles like real sil­ver zari, Tan­chois, Kimkhabs, be­sides tra­di­tional real zari work.

We know that Ba­narasi is among the most pre­cious pieces in a bride’s trousseau; hence we make ef­fort to cus­tomise the de­sign, colour and zari, so that it stands out.

How is WeaverStory.com help­ing strug­gling crafts­man?

WeaverStory.com is di­rectly work­ing with weavers and their co­op­er­a­tives in var­i­ous states, thereby short­en­ing the sales cy­cle and help­ing weavers get more and in­stant value for their pro­duce. We also have a softer side to our ap­proach: We work with ladies, help­ing them with ed­u­ca­tion and ac­qui­si­tion of skills through work­shops on sa­ree fin­ish­ing, tas­sel-mak­ing, etc, en­sur­ing that they be­come fi­nan­cially stronger and in­de­pen­dent.

You can buy our hand­crafted sa­rees fromwww. weaver story. com and join us at face­book.com/weaver­sto­ry­delhi.

You can also visit our flag­ship store at Panchsheel Park, New Delhi with a prior ap­point­ment (Call + 91 9810646345).

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.