Marwaris tend to be extremely judicious in matters of finance. But weddings are a different matter altogether.
When there is a wedding in the family, all ingrained virtues of frugality are forgotten, and what follows is unbridled festivity, a mindless splurge and the endless string of rituals that Marwari weddings are known for. From sagaai to bidaai, the Marwari wedding is a celebration of colourful, fun-filled rituals, customs and traditions that make it a veritable feast for the senses, as you will find out from our cover story this issue. As the long-drawn wedding celebrations come to an end, it’s time for the besotted couple to flee to their chosen fairy-tale destination for some fun, frolic and romance. Taking cue from the increasing popularity of offbeat, unexplored places among modern couples, we bring you a few top picks from the gamut of unconventional honeymoon destinations that are sure to cast their spell on newly-weds. Coming back to enterprise, the field Marwaris are best known for, our story on Rajkumar and Rishabh Tongya of Diacolor will transport you to the glittering world of bling, where the fatherson duo has earned both name and fame for their undying passion for creating exceptional jewellery that stand out for their exquisite style, craftsmanship and creativity. You will find our story on Donear Industries Ltd equally interesting and inspiring, especially with the four-decade-old fabric major having recently acquired Grasim Bhiwani Textiles Ltd and OCM Woollen Mills, with which the brand now looks poised to scale greater heights under its dynamic managing director, Rajendra Agarwal. There are few entrepreneurs who would turn away from a large family inheritance to create independent wealth. Vinay Kalantri, whose start-up, The Mobile Wallet Pvt Ltd, is rapidly gaining popularity as a reliable financial instrument for cashless transactions, is an example. Read about the intrepid innovator whom we have featured in our Young Turk section. There is growing trend among today’s Marwaris to settle down in the West. As more and more youngsters head westwards, the question that arises is whether this gradual exodus will lead to a dilution of core values that make Marwaris what they are. Read our Marwar Perspectives section to find out how eminent members of the community feel about this trend. Apart from their entrepreneurial acumen and propensity for wealth creation, Marwaris’ yen for culture is also well-known. Rather than use her sprawling heritage bungalow to generate wealth, Alka Jalan has chosen to use it to promote culture, giving Kolkata one of its largest upcoming performing art and cultural venues: the Alka Jalan Foundation. With all this and more, we bring you another interesting issue of MARWAR.