Mar­waris tend to be ex­tremely ju­di­cious in mat­ters of fi­nance. But wed­dings are a dif­fer­ent mat­ter al­to­gether.

Marwar - - Editor’s Note - Ma­neck Davar Ed­i­tor

When there is a wed­ding in the fam­ily, all in­grained virtues of fru­gal­ity are for­got­ten, and what fol­lows is un­bri­dled fes­tiv­ity, a mind­less splurge and the end­less string of rit­u­als that Mar­wari wed­dings are known for. From sagaai to bi­daai, the Mar­wari wed­ding is a cel­e­bra­tion of colour­ful, fun-filled rit­u­als, cus­toms and tra­di­tions that make it a ver­i­ta­ble feast for the senses, as you will find out from our cover story this is­sue. As the long-drawn wed­ding cel­e­bra­tions come to an end, it’s time for the be­sot­ted cou­ple to flee to their cho­sen fairy-tale des­ti­na­tion for some fun, frolic and ro­mance. Tak­ing cue from the in­creas­ing pop­u­lar­ity of off­beat, un­ex­plored places among mod­ern cou­ples, we bring you a few top picks from the gamut of un­con­ven­tional hon­ey­moon des­ti­na­tions that are sure to cast their spell on newly-weds. Com­ing back to en­ter­prise, the field Mar­waris are best known for, our story on Ra­jku­mar and Rishabh Tongya of Di­a­color will trans­port you to the glit­ter­ing world of bling, where the fa­ther­son duo has earned both name and fame for their undy­ing pas­sion for creat­ing ex­cep­tional jew­ellery that stand out for their ex­quis­ite style, crafts­man­ship and cre­ativ­ity. You will find our story on Don­ear In­dus­tries Ltd equally in­ter­est­ing and in­spir­ing, es­pe­cially with the four-decade-old fab­ric ma­jor hav­ing re­cently ac­quired Grasim Bhi­wani Tex­tiles Ltd and OCM Woollen Mills, with which the brand now looks poised to scale greater heights un­der its dy­namic manag­ing di­rec­tor, Ra­jen­dra Agar­wal. There are few en­trepreneurs who would turn away from a large fam­ily in­her­i­tance to cre­ate in­de­pen­dent wealth. Vi­nay Kalantri, whose start-up, The Mo­bile Wal­let Pvt Ltd, is rapidly gain­ing pop­u­lar­ity as a re­li­able fi­nan­cial in­stru­ment for cashless trans­ac­tions, is an ex­am­ple. Read about the intrepid in­no­va­tor whom we have fea­tured in our Young Turk sec­tion. There is grow­ing trend among to­day’s Mar­waris to set­tle down in the West. As more and more young­sters head west­wards, the ques­tion that arises is whether this grad­ual ex­o­dus will lead to a di­lu­tion of core val­ues that make Mar­waris what they are. Read our Marwar Per­spec­tives sec­tion to find out how em­i­nent mem­bers of the com­mu­nity feel about this trend. Apart from their en­tre­pre­neur­ial acu­men and propen­sity for wealth cre­ation, Mar­waris’ yen for cul­ture is also well-known. Rather than use her sprawl­ing her­itage bun­ga­low to gen­er­ate wealth, Alka Jalan has cho­sen to use it to pro­mote cul­ture, giv­ing Kolkata one of its largest up­com­ing per­form­ing art and cul­tural venues: the Alka Jalan Foun­da­tion. With all this and more, we bring you an­other in­ter­est­ing is­sue of MARWAR.

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