Marwar - - Luxury -

Lux­ury di­a­mond jew­elry brand NIRAV MODI has launched a sec­ond bou­tique in one of the plush­est ar­eas of NCR. With the launch of the bou­tique, NIRAV MODI now houses three ex­quis­ite bou­tiques across In­dia: two in New Delhi and one in Mum­bai. The brand had en­tered the city with its first flag­ship bou­tique at De­fence Colony, New Delhi, in 2014. Apart from th­ese, there is an up­com­ing bou­tique in Ben­galuru.

De­signed by Ate­lier Marika Chaumet, the high­ly­ac­claimed French lux­ury in­te­rior de­sign spe­cial­ist, the just-launched 1600+ sq ft bou­tique is nes­tled in the heart of DLF Em­po­rio’s Chanakya. The new mall, lo­cated at one of the most lux­u­ri­ous des­ti­na­tions, is the city’s most cov­eted re­tail space, of­fer­ing its pa­trons a world-class shop­ping and gourmet ex­pe­ri­ence, amongst the best lux­ury brands.

The new out­let will show­case a full se­lec­tion of ex­quis­ite NIRAV MODI de­signs, in­clud­ing a wide range of jew­els from their iconic Jas­mine Col­lec­tion, Em­brace Ban­gles, high jew­els which were re­cently launched at the La Bi­en­nale, Paris, and the new bridal Sakura col­lec­tion.

Speak­ing at the oc­ca­sion, founder and cre­ative di­rec­tor, Nirav Modi said, “Delhi is home to high­end lux­ury la­bels cater­ing to the city’s elite shop­pers who are seek­ing op­u­lent ex­pe­ri­ences. It re­mains a mean­ing­ful city to me, as the very first NIRAV MODI bou­tique was opened here. Ex­pand­ing our re­tail pres­ence in Delhi gives us an op­por­tu­nity to ex­tend our col­lec­tion to the dis­cern­ing shop­per who ex­plores lux­ury with cul­ti­vated so­phis­ti­ca­tion.”

Modi fur­ther added, “Since Delhi is also the hub of the In­dian wed­ding mar­ket, we are happy to open our sec­ond store in the city that show­cases po­ten­tial and ea­ger­ness to ex­per­i­ment and in­no­vate with lux­ury.”

The Chanakya bou­tique is the lat­est en­trant in the brand’s list of pan-In­dia and in­ter­na­tional re­tail out­lets, among which in­clude stores in New York, Las Ve­gas, Honolulu, Lon­don, Ma­cau, Hong Kong, Sin­ga­pore and Bei­jing.

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