Marwar - - Luxury -

Vado­dara-based Narayan Jew­ellers, the most cov­eted jew­ellery brand in In­dia, has un­veiled their new bridal col­lec­tion ‘Rajwada’ with ac­tress Vaani Kapoor. Owned by Ketan and Jatin Chok­shi, the brand has re­cently made waves by show­cas­ing their cre­ations at the New York Fash­ion Week run­way and FDCI Cou­ture Week and also has ex­panded their flag­ship store in Vado­dara.

The Rajwada col­lec­tion in­cludes stun­ning di­a­mond, jadau and gold neck­pieces, chan­de­lier ear­rings, bracelets, tra­di­tional kadas and stun­ning naths. Their cock­tail range boasts chic rose gold bracelets, ex­quis­ite ear­rings and stun­ning rings, to name a few.

In­cepted with the idea of craft­ing ex­quis­ite fine jew­ellery that amal­ga­mates class and tra­di­tion, Narayan Jew­ellers is the epit­ome of aes­thet­ics, cre­ativ­ity and lux­ury. Es­tab­lished in 1940 by Am­balal Chaturb­hai Chok­shi, the brand caters to a di­verse clien­tele span­ning six con­ti­nents. From breath­tak­ing pieces worn by Harb­ha­jan Singh’s wife Geeta Basra dur­ing her wed­ding to former Big Boss con­tes­tant Kish­war Mer­chant’s en­tire bridal jew­ellery, the name Narayan Jew­ellers has be­come syn­ony­mous with both bridal jew­ellery and glam­our. Among other celebrity seen adorn­ing their jew­ellery re­cently in­clude Tapsee Pannu and Divya Khosla Ku­mar, at the IIFA in New York this year; Vidya Balan at the Star Screen Awards; Pari­neeti Chopra, Sunny Leone, Malaika Arora and Ka­reena Kapoor Khan for mag­a­zine cover shoots; to name a few. Ac­tu­ally, the list is sim­ply end­less! Be­yond In­dian shores, Dy­lan Penn and Lucy Wat­son have also flaunted their jew­ellery on the red car­pet at the Os­cars.

It is not sur­pris­ing then that Narayan Jew­ellers has won seven awards in the last two years, in­clud­ing the Di­a­mond Vi­vah Jew­ellery of the Year, Jew­ellers Buffs Choice Award, Colored Stone Vi­vah Award – Blog­ger’s Choice and the Plat­inum Jew­ellery Award.

But all this is just the be­gin­ning for the brand, whose vi­sion is to be­come a global name and set in­dus­try bench­marks. Con­sid­er­ing that the brand al­ready has a con­sid­er­able celebrity fol­low­ing in­ter­na­tion­ally and also stands as a hall­mark of ex­cel­lence, it’s just a mat­ter of time be­fore this too hap­pens.

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