FOR A NOBLE CAUSE

Or­gan­ised by Ruchika Club, the re­cently held Ruchika Fest 2018 pro­vided shop­pers with an op­por­tu­nity to help the needy while shop­ping for their favourites.

Marwar - - Contents - Text Pooja Mu­jum­dar

Or­gan­ised by Ruchika Club, the re­cently held Ruchika Fest 2018 pro­vided shop­pers with an op­por­tu­nity to help the needy while shop­ping for their favourites.

It was a sunny af­ter­noon and a large num­ber of shop­pers were headed for the Dome at Na­tional Sports Club of In­dia (NSCI) for the un­veil­ing of Ruchika Fest 2018. The brain­child of Ruchika Club, a body of 500 women, the two­day ex­hi­bi­tion—it was held from June 27–28, 2018—of­fered vis­i­tors the per­fect op­por­tu­nity to splurge, while help­ing the un­der­priv­i­leged.

The af­ter­noon’s pro­ceed­ing be­gan with the chief guests, which in­cluded Malti Jain (of DCW Group and SP Jain School of Global Man­age­ment), Naavnidhi Wad­hwa (the win­ner of the ‘Mrs Asia Woman of Uni­verse 2018’ crown), and Karan­vir Bohra (tele­vi­sion ac­tor, pro­ducer and de­signer) light­ing the in­au­gu­ral lamp, amidst hearty ap­plause.

On sale were myr­iad items, dis­played in a plethora of colours, de­signs and va­ri­eties. Vis­i­tors could shop for de­signer wear, jew­ellery, ac­ces­sories, footwear, home fur­nish­ings, choco­lates and baked good­ies, among other prod­ucts. Free stalls had been pro­vided to sev­eral reg­is­tered NGOs to sell their prod­ucts.

Founded in 1972 by Asha Jhun­jhun­wala, Sarita Shroff, Su­mi­tra Shroff and Pushpa Ke­jari­wal with just 11 mem­bers, phi­lan­thropy has been the rai­son d'être of Ruchika Club.

Apart from rais­ing funds for the needy through Ruchika Fest, the club also sup­ports sev­eral charity pro­grammes, one of them be­ing pro­vid­ing fi­nan­cial sup­port to 150 de­serted girls re­sid­ing at Sam­parc Bal­gram, an or­phan­age near Lon­avala. There is also Ruchika Sam­parc Mahila Sadan, a women’s hos­tel; Nayee Disha, a vo­ca­tional train­ing cen­tre in Mum­bai for women; and two Ruchika med­i­cal mo­bile vans for help­ing peo­ple in in­te­rior Ma­ha­rash­tra. Ruchika Club also sup­ports other ini­tia­tives such as an eye camp, an ENT camp and a Jaipur Foot camp.

All these are sup­ported by funds raised at Ruchika Fest, which not just mer­its ap­plause but also calls for whole­hearted sup­port from all those who care.

Clock­wise from top left: Ruchika Sam­parc Mahila Sadan; Malti Jain at Ruchika Fest 2018; The chief guests light­ing the in­au­gu­ral lamp at Ruchika Fest 2018; A Ruchika med­i­cal mo­bile van; An eye camp or­gan­ised by Ruchika Club; A pa­tient be­ing treated in­side a Ruchika med­i­cal mo­bile van

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