THE UL­TI­MATE AD­DRESS IN MEN’S FASH­ION

Marwar - - Contents - TEXT POOJA MU­JUM­DAR

Con­nois­seurs of fine liv­ing would aver be­spoke fash­ion is the ul­ti­mate lux­ury. But the Ray­mond Ate­lier, a pre­mier lounge for men launched by Gau­tam Hari Sing­ha­nia, takes crafts­man­ship, ex­clu­siv­ity and qual­ity to a whole new level.

Con­nois­seurs of fine liv­ing would aver be­spoke fash­ion is the ul­ti­mate lux­ury—some­thing crafted just for you. But the Ray­mond Ate­lier, a pre­mier lounge for men launched by Gau­tam Hari Sing­ha­nia, takes crafts­man­ship, ex­clu­siv­ity and qual­ity to a whole new level.

Aquiet rev­o­lu­tion has been tak­ing place among In­dia’s style cognoscenti, who have been spend­ing their money by go­ing be­spoke. And why not? Be­spoke feels ex­clu­sive, pow­er­ful and unique, giv­ing one that some­thing that no­body else has in the world. There is some­thing about the process of be­ing mea­sured and then metic­u­lously go­ing through ev­ery minute de­tail such as the sil­hou­ette, the ma­te­rial, the fit­tings, the fin­ish­ing... the list goes on. The process, and es­pe­cially the re­sults, can be grat­i­fy­ing, and savvy shop­pers who spend their money on such dis­tinc­tive, made-to-mea­sure pieces are be­com­ing pa­trons of what is be­ing re­ferred to as ‘the new lux­ury’. To take such be­spoke lux­ury to a new level al­to­gether, Gau­tam Hari Sing­ha­nia, the chair­man and manag­ing di­rec­tor of the Ray­mond Group, has re­cently un­veiled the Ray­mond Ate­lier at J K House in Mum­bai.

The pin­na­cle of dis­tin­guished dress­ing

De­signed and cu­rated by Sing­ha­nia him­self, the Ray­mond Ate­lier is a first-of-its-kind re­tail and hos­pi­tal­ity des­ti­na­tion that of­fers one of the largest col­lec­tions of the most lux­u­ri­ous cus­tom-made prod­ucts in the world. The lounge em­ploys a small army of the best de­sign­ers to cre­ate the de­sired en­sem­ble for cus­tomers—one that is per­son­alised to the very last de­tail. Speak­ing about the ini­tia­tive, Sing­ha­nia says, “From time to time I have been at Ray­mond, and I have had the op­por­tu­nity to get the com­pany to make world-class prod­ucts for my­self. At some point, I thought that if I can get it for my­self why can­not I get it for all our cus­tomers! And thus was born the idea of the Ray­mond Ate­lier. Here, we want you to ex­pe­ri­ence the best of the best.”

Con­tem­po­rary and eth­nic

If you are look­ing for be­spoke en­sem­bles that are ex­pertly wo­ven from the finest cot­tons, silks and wools and are cut im­mac­u­lately with the pre­ci­sion typ­i­cal of made-to-mea­sure sar­to­ria, the Ray­mond Ate­lier is the place to be. Here, you can shop for jack­ets made from the purest cash­mere to the soft­est vicuña (the most ex­pen­sive wool in the world) that ra­di­ate

the aura and power of the wearer; han­dem­broi­dered sher­wa­nis in rich fab­rics such as bro­cade that can turn any man into the lead­ing man; or full can­vas suits with sharp lapels and neat vents that flat­ter the wearer’s build at ev­ery inch and in­stil in him a unique sense of con­fi­dence and stature. Also on of­fer are deep­est-indigo selvedge den­ims, smooth chino pants, lux­u­ri­ous polo shirts crafted from Supima cot­ton, clas­sic khadi band­hgalas and more that re­flect your per­sona through their weave and tex­ture. Apart from be­spoke of­fer­ings, there is also a lim­ited se­lec­tion of ready-to-wear en­sem­bles that cap­ture your sub­tle tastes in dress­ing.

When ac­ces­sories go be­spoke

The Ray­mond Ate­lier can de­liver an en­tire wardrobe that is cus­tom-made in the truest sense. In ad­di­tion to im­pec­ca­bly tai­lored be­spoke en­sem­bles, there are wal­lets, bags and shoes, hand­crafted from leather and 3D-printed metal ac­ces­sories and gold-threaded mono­grams that can be cus­tomised as per the colour, de­sign and style pref­er­ences of the cus­tomer. Says Sing­ha­nia, “We want you to come here and ex­pe­ri­ence what lux­ury is and what a true be­spoke lounge is all about. This is prob­a­bly the only be­spoke lounge of its kind in the world, and I can guar­an­tee you that. No other brand in the world can of­fer you the level of lux­ury or cus­tomi­sa­tion that we are pro­vid­ing.”

Set­ting new stan­dards in hos­pi­tal­ity

Just like its sar­to­rial of­fer­ings, the Ray­mond Ate­lier’s stan­dards of hos­pi­tal­ity too are unrivalled. For cus­tomers look­ing for a break from shop­ping, the plush lounge of­fers an un­hur­ried am­bi­ence, matched with lux­u­ri­ous dé­cor. Un­der­stated el­e­gance with a dis­tinc­tive feel of an artist’s stu­dio per­me­ates the space. The place has been de­signed in such a man­ner that the en­tire fam­ily gets to sit com­fort­ably. There is a de­li­cious as­sort­ment of foods too, rang­ing from crack­ers and ap­pe­tis­ers to a premium se­lec­tion of cheeses. Cus­tomers may also in­dulge in an ar­ray of bev­er­ages. Ad­di­tion­ally, there is a cigar hu­mi­dor, stocked with a cu­rated range of cigars from some of the most renowned houses.

A venue for get-to­geth­ers

Fur­ther, the Ate­lier is also avail­able to se­lect cus­tomers, if they wish to host in­ti­mate din­ners, cock­tail par­ties or busi­ness events. The place can ac­com­mo­date as many as 200 guests for a stand­ing event, or 70 guests for sit-down din­ing. When it comes to events, the Ate­lier spares no ef­fort to of­fer the best to devo­tees of life’s finer plea­sures. As Sing­ha­nia him­self says, “The way we have de­signed the Ate­lier, it leaves noth­ing to be de­sired, be­cause that is ex­actly how I have de­signed it. Ev­ery­thing that you see and ex­pe­ri­ence here—from hand­picked en­sem­bles to world-class hos­pi­tal­ity—is the best that we of­fer to ev­ery cus­tomer.”

To en­sure pri­vacy of cus­tomers, Ray­mond Ate­lier re­quires cus­tomers look­ing to shop here to call on +91 99208 05321 to book an ap­point­ment be­fore drop­ping in.

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