Indo In­no­va­tions has grown to be one of the strong­est brands in workspace so­lu­tions: In­ter­view with CEO Ashish Ag­gar­wal

Indo In­no­va­tions has grown to be one of the strong­est brands in the coun­try in the workspace so­lu­tions cat­e­gory be­cause of the strate­gic ef­forts by the com­pany to sys­tem­ize growth and in­no­va­tion, says CEO Ashish Ag­gar­wal

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What does the com­pany’s fur­ni­ture busi­ness en­tail?

Indo In­no­va­tions, es­tab­lished in 1995, is en­gaged in the man­u­fac­ture and distri­bu­tion of a wide range of of­fice ar­chi­tec­tural prod­ucts such as panel-and desk-based work­sta­tions, ex­ec­u­tive ta­bles, fil­ing cab­i­nets and stor­age sys­tems, café fur­ni­ture, lounge fur­ni­ture, cus­tom­ized mo­du­lar fur­ni­ture, re­tractable writ­ing pad arm­rests, re­tractable train­ing ta­bles and seat­ing so­lu­tions for au­di­to­ri­ums and sta­di­ums. We ven­tured into the of­fice fur­ni­ture mar­ket with the aim of meet­ing the grow­ing need of of­fice space in the govern­ment sec­tor. In 2009, the com­pany started its own brand ‘Indo’, and ex­tended its client list from the govern­ment sec­tor to the cor­po­rate world, and has ver­ti­cals like sta­dium seat­ing, light­ing, and floor­ing, be­sides of­fice fur­ni­ture. We are as­so­ci­ated with in­ter­na­tion­ally ac­claimed brands of USA, Malaysia, Sin­ga­pore, China, and New Zealand, who are ex­port­ing a va­ri­ety of of­fice equip­ment to over 100 coun­tries. Our clien­tele for pre­mium fur­ni­ture in­clude ma­jor PMCS like Col­liers, JLL, RRA and C&W, be­sides the Muthoot Group, Sam­sung, Max Fi­nan­cial Ser­vices, Thaya­graj Sta­dium, DS Group, Go­drej Prop­er­ties, OYO, Er­ric­son, Carnoustie, and ma­jor govern­ment projects like the High Court, NBCC, RITES, CPWD / PWD, ONGC, Par­lia­ment Di­vi­sion, etc. We also work with ma­jor ar­chi­tects like ARCOP, Mmoser, AVA, Adri­ance, VIA and NRM, to name a few. We are also look­ing ahead to of­fer our clients a range of Sunon home fur­ni­ture and kitchens from Europe, be­sides which, we are the exclusive dealer of Masland car­pets in In­dia. Masland is an Amer­i­can brand with a

Indo In­no­va­tions has emerged as one of the few pre­mium brands in the workspace so­lu­tions arena in the coun­try due to the fur­ni­ture’s flex­i­ble des­ignabil­ity, high qual­ity, and at­ten­tion to er­gonomics along with style

man­u­fac­tur­ing unit in Asia as well. In the next phase, we are plan­ning to have deal­ers pan In­dia with our dis­play cen­ters across Tier 2 and 3 cities within the next three years.

What eco-friendly and sus­tain­able mea­sures are be­ing taken for re­duc­ing wastage, bring­ing en­ergy ef­fi­ciency, and en­abling re­cy­cla­bil­ity dur­ing man­u­fac­tur­ing?

The pro­cesses used in the man­u­fac­ture of fur­ni­ture in­clude cut­ting, bend­ing, mold­ing, lam­i­nat­ing, and assem­bly of ma­te­ri­als such as wood, metal, glass, etc. How­ever, the pro­duc­tion process for fur­ni­ture is not solely bend­ing metal, cut­ting and shap­ing wood or ex­trud­ing and mold­ing plas­tics, as de­sign and fash­ion trends play an im­por­tant part in the pro­duc­tion of fur­ni­ture. The in­te­grated de­sign of a prod­uct for both aes­thetic and func­tional qual­i­ties is a ma­jor part of the man­u­fac­tur­ing process, for which we have in-house de­sign ser­vices. Fur­ni­ture may be made on a stock or cus­tom ba­sis and may be shipped as­sem­bled or unassem­bled (knock­down).

What fur­ni­ture ma­te­ri­als are you deal­ing with?

Fur­ni­ture may be made of any ma­te­rial, but the most com­mon ones used in our com­pany are metal and wood, and the equip­ment re­quired to make a wooden ta­ble, for ex­am­ple, would be dif­fer­ent from that used to make a metal one. A wooden ta­ble may have prelam­i­nated par­ti­cle/mdf board, metal/wooden legs, and a chair can have ny­lon base, fab­ric or mesh seat etc.

What are your fur­ni­ture de­sign con­sid­er­a­tions and chal­lenges when plan­ning for an of­fice?

Er­gonomics play an im­por­tant role in de­sign­ing. Style is the next thing that is blended with er­gonomics to cre­ate a prod­uct that matches the taste of the clients and the health of the users. We have a range of fur­ni­ture op­tions from er­gonom­i­cally de­signed chairs to height ad­justable ta­bles; from well de­signed con­fer­ence ta­bles to com­fort­able and el­e­gant lounge chairs; from spa­cious cab­i­nets to the lat­est work­sta­tions, all of which in­crease em­ployee pro­duc­tiv­ity in one way or the other. Our prod­ucts pro­vide com­fort, a choice of colours, the de­sired level of cush­ion­ing and are avail­able in dif­fer­ent sizes, shapes, fin­ishes, fab­ric op­tions, seat­ing ca­pac­i­ties and in mix and match op­tions,

How is Indo In­no­va­tions geared up to fur­nish cowork­ing of­fices?

Our range of mo­du­lar fur­ni­ture as well as lounge fur­ni­ture is per­fectly suited for a co-work­ing of­fice. Par­ti­tion-based sys­tems of­fer com­plete pri­vacy and desk-based work­sta­tions give the de­sired look of an open of­fice. This is be­cause our fur­ni­ture of­fers a flex­i­ble de­sign op­por­tu­nity for in­te­rior de­sign­ers and ar­chi­tects.

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