Steelcase to distribute m.a.d. furniture in Asia
The association between Steelcase and m.a.d Furniture Design will deliver innovative, contemporary furnishings to inspire collaborative work environments. South Chinabased m.a.d Furniture Design’s design-driven furnishings will augment the extensive Steelcase portfolio of office furniture, technology and architecture, offering expanded design options, which can be accessed through the largest dealer network in the industry. This relationship will focus on distribution in the rapidly expanding markets of China and India. “Our mission is to create products that facilitate collaboration in informal work environments,” said Allan Smith, Vice President, Global Marketing at Steelcase. “We are excited about the convenience factor that this relationship brings to architects, designers and clients as they create places where people really want to work.” m.a.d. Furniture Design sources the highest quality materials and monitors the durability of each design at the company’s state-of-the-art ‘m.a.d. lab’, a product development testing facility and production assembly plant. The company leverages its engineering expertise to develop elegant, innovative, and contemporary furniture of international quality standards.
Said Matt Cole, co-founder of m.a.d. Furniture Design, “We have immense respect for the Steelcase brand as a maker of purposefully-crafted products that respond to a contemporary workforce. We share a similar mission to offer the architecture and design community furniture that is economically accessible, thoughtfully designed, and of high durability and superior aesthetics.”