Steel­case to dis­trib­ute m.a.d. fur­ni­ture in Asia

MGS Architecture - - Contents -

The as­so­ci­a­tion be­tween Steel­case and m.a.d Fur­ni­ture De­sign will de­liver in­no­va­tive, con­tem­po­rary fur­nish­ings to in­spire col­lab­o­ra­tive work en­vi­ron­ments. South Chin­abased m.a.d Fur­ni­ture De­sign’s de­sign-driven fur­nish­ings will aug­ment the ex­ten­sive Steel­case port­fo­lio of of­fice fur­ni­ture, tech­nol­ogy and ar­chi­tec­ture, of­fer­ing ex­panded de­sign op­tions, which can be ac­cessed through the largest dealer net­work in the in­dus­try. This re­la­tion­ship will fo­cus on dis­tri­bu­tion in the rapidly ex­pand­ing mar­kets of China and In­dia. “Our mis­sion is to cre­ate prod­ucts that fa­cil­i­tate col­lab­o­ra­tion in in­for­mal work en­vi­ron­ments,” said Al­lan Smith, Vice President, Global Mar­ket­ing at Steel­case. “We are ex­cited about the con­ve­nience fac­tor that this re­la­tion­ship brings to ar­chi­tects, de­sign­ers and clients as they cre­ate places where peo­ple re­ally want to work.” m.a.d. Fur­ni­ture De­sign sources the high­est qual­ity ma­te­ri­als and mon­i­tors the dura­bil­ity of each de­sign at the com­pany’s state-of-the-art ‘m.a.d. lab’, a prod­uct de­vel­op­ment test­ing fa­cil­ity and pro­duc­tion assem­bly plant. The com­pany lever­ages its en­gi­neer­ing ex­per­tise to de­velop el­e­gant, in­no­va­tive, and con­tem­po­rary fur­ni­ture of in­ter­na­tional qual­ity stan­dards.

Said Matt Cole, co-founder of m.a.d. Fur­ni­ture De­sign, “We have im­mense re­spect for the Steel­case brand as a maker of pur­pose­fully-crafted prod­ucts that re­spond to a con­tem­po­rary work­force. We share a sim­i­lar mis­sion to of­fer the ar­chi­tec­ture and de­sign com­mu­nity fur­ni­ture that is eco­nom­i­cally ac­ces­si­ble, thought­fully de­signed, and of high dura­bil­ity and su­pe­rior aes­thet­ics.”

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