Lixil launches skill de­vel­op­ment plat­form for plumbers

MGS Architecture - - Contents -

LIXIL, a Ja­panese wa­ter and hous­ing prod­ucts ma­jor, which has in­vested `400 crore in its first 45-acre san­i­tary­ware man­u­fac­tur­ing fa­cil­ity in Bhi­madole, Andhra Pradesh, to pro­duce one mil­lion units per an­num, has be­come op­er­a­tional. A se­lect range of Grohe and Amer­i­can Stan­dard prod­ucts will be pro­duced here. Drawing on its strong Ja­panese her­itage, world-lead­ing tech­nol­ogy and dif­fer­en­ti­ated brand port­fo­lio, LIXIL aims to cap­ture 15-20% share of the san­i­tary­ware mar­ket in In­dia and gain lead­er­ship of the Pre­mium Fit­tings mar­ket in In­dia. While 80% of the pro­duc­tion will cater to the In­dian mar­ket, LIXIL plans to ex­port 20% to its global mar­kets. The ca­pac­ity of the unit, headed by Kat­suhiko Takeguchi, is scal­able to 2 mil­lion units per an­num. The new fa­cil­ity will be a zero-wa­ter dis­charge plant - a first in the in­dus­try in In­dia, and the team is also build­ing ca­pa­bil­i­ties for zero dis­charge of solid waste in­side the plant. Fur­ther strength­en­ing its align­ment with the In­dian Gov­ern­ment’s ‘Skill In­dia’ ini­tia­tive, LIXIL also an­nounced the launch of Project Nadee, its flag­ship skilling program for the plumb­ing com­mu­nity at a re­cent event in New Delhi. Present there was Kenji

Hi­ra­matsu, Am­bas­sador of Ja­pan to In­dia, who com­mented, “The bi­lat­eral re­la­tions of In­dia and Ja­pan have never been as strong as to­day. I be­lieve that en­ter­prises and pri­vate com­pa­nies syn­chro­nize well with gov­ern­ment ef­forts, and I’d like to con­grat­u­late LIXIL in its en­deavor to con­trib­ute to the In­dian Gov­ern­ment’s growth vi­sions. The launch of Project Nadee and in­au­gu­ra­tion of its first ce­ram­icware fa­cil­ity in In­dia is a strong re­flec­tion of LIXIL’S com­mit­ment to the coun­try, and I am ex­cited by the op­por­tu­ni­ties the mar­ket presents for growth and so­cioe­co­nomic im­pact.” Project Nadee is de­signed to cre­ate an ecosys­tem that will em­power the plumber com­mu­nity in In­dia with the req­ui­site skills and train­ing. LIXIL aims to up­skill and cer­tify 20,000 plumb­ing tech­ni­cians as com­mer­cially li­censed plumbers in com­pli­ance with the qual­i­fi­ca­tion stan­dards cer­ti­fi­ca­tions ap­proved by IL&FS Skills De­vel­op­ment Cor­po­ra­tion Lim­ited.

Kinya Seto, President and CEO, LIXIL Group Cor­po­ra­tion, said, “In­dia is a pri­or­ity mar­ket for LIXIL and presents tremen­dous op­por­tu­ni­ties for our growth. Our com­bined strengths of Ja­panese her­itage, world-lead­ing tech­nol­ogy and con­sumer cen­tric­ity po­si­tion us well to suc­ceed in the In­dian mar­ket. We will con­tinue to in­vest strate­gi­cally in our busi­ness here to of­fer pi­o­neer­ing wa­ter and hous­ing prod­ucts.”

LIXIL Asia Pa­cific CEO, Bi­joy Mo­han said, “We have a clear strat­egy to strengthen LIXIL’S busi­ness here. We are lever­ag­ing our ex­pe­ri­ence in Ja­pan with re­spect to de­liv­er­ing end-to-end so­lu­tions for the con­sumer and to trans­form the in­dus­try through our multi-brand, multi cat­e­gory strength that com­bines tech­nolo­gies and so­lu­tions from Ja­pan, Ger­many, and the US, which no other player of­fers in In­dia cur­rently. The `400 crore in­vest­ment in our san­i­tary ware plant, the launch of our sash busi­ness, our fo­cus on ad­dress­ing the san­i­ta­tion chal­lenge through SATO – our in­no­va­tive toi­let so­lu­tion for the un­der­served and Project Nadee are all tes­ta­ments to our com­mit­ment to In­dia.”

L-R: Bi­joy Mo­han, CEO, LIXIL Asia Pa­cific, Mo­hit Jain, Di­rec­tor - Tech­ni­cal Sup­port & Train­ing/cus­tomer Care & Qual­ity, LIXIL Wa­ter Tech­nol­ogy, In­dia, Kinya Seto, President and CEO, LIXIL Group Cor­po­raɵon

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