Kushal K. Ba­jaj, Geeta Group, elab­o­rates on the lat­est trends in doors and win­dows

MGS Architecture - - News -

Alu­minium is widely used in build­ing and con­struc­tion, es­pe­cially for ex­te­rior struc­tures like cladding, façade, doors and win­dows. For high-rises, alu­minium has al­ways been the first choice with ar­chi­tects and de­vel­op­ers due to its prop­er­ties of be­ing a lighter ma­te­rial (re­duces the struc­tural load of a build­ing). Fu­ture prod­ucts like alu­minium fur­ni­ture, alu­minium kitchen, and alu­minium skirt­ing will also see in­creased con­sump­tion in the near fu­ture

Kushal K. Ba­jaj, Ex­ec­u­tive Di­rec­tor, Geeta Group, elab­o­rates on the lat­est trends in doors and win­dows, and plans of Geeta Alu­minium, fen­es­tra­tion arm of the Group, to set up gal­leries and show­rooms across the coun­try What trends are you see­ing in doors and win­dows with re­spect to de­signs, colours, and safety fea­tures, etc? Types: The grow­ing de­mand for see-through struc­tures in­clud­ing doors in­duced with win­dows, will pro­pel the hinged door de­mand in com­mer­cial build­ings. These doors can also be in­stalled to sep­a­rate the outer floor level with the in­side floor level. It is also suitable for res­i­den­tial ap­pli­ca­tions due to its easy fit­ting and lesser space con­sump­tion fea­tures. De­sign: Lat­est trend of cost optimized high per­for­mance win­dows will be a ne­ces­sity. Slim Se­ries for bet­ter vis­i­bil­ity, will see slim­mer pro­files in trend. With noise, dust pol­lu­tion and ex­treme heat in sum­mers, win­dows to counter these prob­lems will be the most press­ing re­quire­ment. The de­sign trends of win­dows and doors are also shift­ing from sim­ple case­ment styles to Tilt and Turn de­signs, which have mul­ti­pur­pose use of op­er­a­tion along with ven­ti­la­tion. Colours: Colour op­tions add to the aes­thet­i­cal value of alu­minium doors and win­dows; so, they can be tai­lored to com­ple­ment the ex­ist­ing dé­cor or new in­te­ri­ors in homes and of­fices. Colours now range from light to dark in an­odiz­ing, while most other colours in between are of pow­der coat­ing / wood coat­ing ap­pli­ca­tion, which is ap­plied to the alu­minium frame then bonded with the metal to form a dou­ble or triple lay­ered hard-wear­ing sur­face. Safety: Mul­ti­point lock­ing with spe­cially de­signed safety mesh that can be in­te­grated with the win­dows pro­vide new age safety fea­tures. Mul­ti­point lock­ing win­dows help pre­vent bur­glary and will help in win­dow in­su­la­tion by keep­ing them air­locked in closed po­si­tion. Pric­ing: Since cus­tomers have be­come more qual­ity con­scious, they pre­fer a good brand of win­dows and doors that will last for at least a decade. There­fore, us­age of good qual­ity win­dows and doors is on the rise. Keep­ing this as­pect in mind, cus­tomers are will­ing to pay that lit­tle ex­tra pre­mium for good qual­ity and ser­vice, but this will lie within the range of 10 – 15% higher than the usual con­ven­tional mar­ket and noth­ing more. What ser­vices does Geeta Alu­minium of­fer in­sti­tu­tional buy­ers and re­tail buy­ers? Geeta Alu­minium’s strength lies in its prod­uct of­fer­ings since we of­fer cus­tomiza­tion to our in­sti­tu­tional as well as re­tail cus­tomers. We have a pan In­dia pres­ence in as­so­ci­a­tion with our au­tho­rised part­ners and fab­ri­ca­tors which gives us the abil­ity and the ca­pac­ity to serve and in­stall from 1 to 1000+ win­dows at any given time, in any lo­ca­tion in In­dia, plus a

Geeta Group has been present in the In­dian fen­es­tra­tion in­dus­try for more than 5 decades. Our pri­mary strength lies in pro­vid­ing cus­tom­ized so­lu­tions backed by prompt ser­vice. Our prod­ucts do take in­spi­ra­tion from Eu­ro­pean de­signs but are priced for the In­dian pocket Kushal K. Ba­jaj

ware­house. We have the en­tire range of Alu­minium Sys­tem Win­dows i.e. Slid­ing, Slim Slid­ing, Open­able, Tilt & Turn, and Slid­ing Fold­ing with depth of their pro­files run­ning from 25mm to 75mm to suit dif­fer­ent con­di­tions of open­ing sizes, wind load, smooth op­er­abil­ity and of course af­ford­abil­ity. Each sys­tem win­dow with its unique prop­er­ties shuts out dis­tur­bances like rain wa­ter, mos­qui­tos and other pests, noise, and dust, thereby en­sur­ing good func­tion­ally and safety, and giv­ing com­plete com­fort. This vast range with value-added ser­vices (both pre and post sales, un­der ‘Geeta Sup­port Sys­tem’) along with un­match­able sup­ply chain pan In­dia gives us an edge over any other fen­es­tra­tion com­pany, in ser­vic­ing in­sti­tu­tional buy­ers and re­tail buy­ers. What are your plans for ex­pand­ing busi­ness and in which re­gions? Geeta Alu­minium cur­rently has a pres­ence in 25 ci­ties across In­dia, ma­jorly in met­ros/cos­mopoli­tan ci­ties. The group is aim­ing to be­come the mar­ket leader in the Alu­minium Sys­tem Win­dow & Door seg­ment by in­creas­ing its foot­print not just in met­ros but also in tier 2 and 3 ci­ties by set­ting up Geeta Gal­leries (tar­get­ing a to­tal of 150 in the next 5 years). These give cus­tomers a ‘touch & feel’ op­por­tu­nity be­fore mak­ing a pur­chase de­ci­sion. At present, there are 6 Gal­leries in Mum­bai, 2 in Pune, and 1 each in Nashik, Kol­ha­pur, Au­rangabad, Shil­long, In­dore, Udaipur, Jaipur, Jal­gaon, Raipur, Ahmedabad, Goa, Kolkata and Bhubanesh­war. Please give in­stances of your ma­jor projects. Geeta Group has un­der­taken a lot of high–rise projects in the last one year. These in­clude the fol­low­ing: SNN Raj Et­ter­nia (Bengaluru): The high-rise res­i­den­tial project has been cus­tom­ized as per the client’s re­quire­ment, in which we in­tro­duced the con­cept of ‘Danc­ing Bal­cony’ and ‘Com­bi­na­tion Win­dows’ ex­clu­sively for this project. We have un­der­taken in­stal­la­tion of alu­minium sys­tem win­dows in 4 Tow­ers of 18 floors each. Win­dow area - 80,000 sq.ft, Sys­tems in­stalled: 25mm Reg­u­lar+ Slim se­ries, 35mm slim se­ries, 40mm sin­gle+ dou­ble open­able doors. Ever­shine Mad­hu­van (San­tacruz, Mum­bai): We in­stalled alu­minium sys­tem win­dows in 2 Tow­ers of 11 floors each. Win­dow area was 18966 sq.ft. Sys­tems in­stalled-27mm slim se­ries, 40mm case­ment se­ries. Chan­dak Paloma (Gore­gaon, Mum­bai): We in­stalled win­dows in 1 Tower of 20 floors. Win­dow area :26900 sq.ft. Sys­tems in­stalled: 25x54mm reg­u­lar se­ries + 40mm fixed se­ries, 35x75mm slim se­ries and 40mm doors. Prom­e­nade (Ghatkopar, Mum­bai): We in­stalled win­dows in 4 Tow­ers of 22 floors each. Win­dow area was 125000 sq.ft. Sys­tems in­stalled-27mm slim se­ries and 40mm case­ment se­ries.

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