The de­sign of The Win­dow Fac­tory by Saransh Ar­chi­tects is an ex­am­ple of how spa­tial de­sign can ef­fec­tively as­sert brand im­age

The de­sign of The Win­dow Fac­tory lo­cated in up­town Ahmedabad by Saransh Ar­chi­tects, is an ex­am­ple of how spa­tial de­sign can en­hance the in­ter­face between com­pany and cus­tomer, and ef­fec­tively as­sert the brand im­age

MGS Architecture - - News -

The Win­dow Fac­tory man­u­fac­tures alu­minium and UPVC win­dows. Un­like the run-of-the-mill show­rooms, the 3,320 sq.ft. store is de­signed as an Ex­pe­ri­ence Cen­tre, demon­strat­ing the ap­pli­ca­bil­ity of the prod­ucts on dis­play. Two gal­leries are de­mar­cated through vis­ually per­me­able di­vi­sions. A black metal grid cre­ates skele­tal walls that split the long and rel­a­tively nar­row avail­able floor space into roomy, in­ter­con­nected zones, and main­tains vis­ual co­her­ence. The ir­reg­u­lar open­ings in the square grid serve as points of tran­si­tion, lend­ing the space an air of in­for­mal­ity and flu­id­ity. The 9” x 9” black metal­lic grid in con­junc­tion with black floor­ing and walls in­tro­duces a sense of en­clo­sure within the ex­pan­sive space, while still main­tain­ing trans­parency, and min­i­miz­ing vis­ual noise.

It was cru­cial, in line with the client’s ethos, that the show­room should em­body the ex­plo­rative na­ture of the TWF brand. The re­sul­tant de­sign al­lows vis­i­tors to im­merse them­selves in the dy­namic spa­tial ex­pe­ri­ence Ar. Malay Doshi

With mul­ti­ple façade and jamb con­di­tions in­cor­po­rated in the two gal­leries, the de­sign con­sciously does away with straight lines – from ir­reg­u­lar open­ings in the metal grid, to the de­con­structed edges of the var­i­ous fa­cades – cre­at­ing a dy­namic and in­for­mal en­vi­ron­ment. The light­ing de­sign has been done in the same vein, sim­u­lat­ing the ingress of sun­light in the in­ner gallery through the fea­tured win­dows, to give vis­i­tors a bet­ter idea of how the prod­ucts would ap­pear when in­stalled out­doors. In ad­di­tion to win­dows, the store also fea­tures ACP sheets, alu­minium fa­cades and cas­ings, which are dis­played through var­i­ous de­sign in­ter­ven­tions. The cool tone of alu­minium and the warmth of wood dom­i­nate the space, tied to­gether by dark floors and walls. Main­tain­ing con­sis­tency, other ar­eas use a sim­i­lar ma­te­rial palette. The re­sult is an in­ter­est­ing, im­mer­sive spa­tial ex­pe­ri­ence, em­body­ing TWF’S spirit of in­no­va­tion.

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